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Halter is a venture-backed agtech company pioneering virtual fencing technology to enable farmers and ranchers to run more productive and sustainable operations. The company has raised funding from tier-1 investors including Founders Fund, Bessemer Venture Partners, BOND, and DCVC.
As Territory Manager for Central Minnesota, you will drive new business growth and ensure customer success within your designated territory. This is a hands-on, field-based sales role that requires frequent travel throughout the region.
Key responsibilities include:
- Prospecting and pipeline development through outbound lead generation, attending cattle auctions, and engaging with local livestock associations and industry events like CattleCon.
- In-field sales activities: meeting customers on ranches, in pastures, and at kitchen tables to demonstrate Halter's value proposition. You'll be comfortable getting hands-on with ranching operations.
- Expanding existing customer relationships by identifying upsell opportunities and increasing adoption across customer herds.
- Managing and hitting ambitious sales targets while maintaining a healthy pipeline.
- Post-sale account management and customer onboarding, ensuring smooth transitions from sales to implementation teams.
- Territory ownership: serving as Halter's on-the-ground representative, building relationships with regional stakeholders, agricultural agencies, and industry groups.
- Gathering and advocating for customer feedback to inform product and sales strategy improvements.
- Collaborating cross-functionally with Product, Support, and Customer Onboarding teams to resolve issues and optimize the customer experience.
- Contributing to the broader US sales strategy as the company scales.
Your day-to-day could involve prospecting new leads, riding horseback or traveling by side-by-side to help customers manage cattle, attending industry events, managing administrative tasks, and maintaining close relationships with existing customers to ensure their success with Halter's technology.
Requirements:
- Ranching or cattle operations experience; you understand the unique challenges of the industry and can connect meaningfully with customers.
- Proven sales and customer success expertise with a track record of creating new business opportunities, value-based sales conversations, and building lasting customer relationships.
- Territory management experience, ideally in agriculture or technology, with ability to balance new business development and customer success.
- Strong problem-solving and collaboration skills; resourceful and quick-thinking.
- Driven attitude, excellent communication skills, and proactive approach.
- Willingness to travel frequently within your territory.
Bonus qualifications:
- Familiarity with precision agriculture or virtual fencing technologies.
- Background in customer-facing roles within agriculture technology.
- Experience selling SaaS solutions in a B2B environment.
