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Salary: USD 100,000 - 150,000 / annual
Scotch is building a next-generation operating system for beverage alcohol retailers, combining POS, payments, back office, and e-commerce into a unified platform. The company is modernizing the $1.6T beverage alcohol market by helping liquor store owners run more efficiently through streamlined payments, inventory management, reporting, and day-to-day operations. The founding team includes leaders from Skupos (acquired 2023), Drizly (acquired by Uber), and engineering leaders from top technology companies. Scotch has raised $28M from VMG, First Round, Lerer Hippeau, Watchfire, and Toba Capital, with angel backing from the founder of Drizly and early Toast executives. Forbes has recognized Scotch as a leader in liquor retail technology.
As Sales Director, you will lead efforts to help liquor stores across the country modernize their operations. You'll sell a full operating system—hardware, software, payment processing, and e-commerce—to small business owners ready to abandon outdated technology. This is a high-activity, high-reward role at a fast-moving company with significant upside.
Key responsibilities include: selling the Scotch POS and operating system to liquor store owners; owning a mix of inbound and outbound sales activity with five days per week in-store calling; serving as the trusted technology expert for small business owner buyers, helping them understand how Scotch saves time and grows profit; and collaborating with onboarding and support teams post-close to ensure smooth merchant transitions, stepping in on your own deals as needed.
Compensation includes $150,000 OTE ($100k base + $50k uncapped commission), a competitive equity package, comprehensive medical/dental/vision coverage (75% premium covered), company-sponsored 401(k), and unlimited flexible PTO.
QUALIFICATIONS & REQUIREMENTS:
- Proven sales experience in SMB technology or the beverage alcohol industry
- Confidence selling to and communicating with small business owners
- Self-starter mentality with a track record of hitting and exceeding sales targets
- Comfort in an autonomous, performance-driven environment
- Genuine enthusiasm for technology and modern sales enablement tools
- Experience working in the retail liquor or broader BevAlc space
- Must be based in the St. Louis area
Nice to haves: existing relationships in retail liquor or broader BevAlc space; experience selling hardware + software bundles or multi-product platforms; familiarity with POS, payments, or e-commerce solutions.
