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Salary: USD 100,000 - 150,000 / annual
Scotch is building a next-generation operating system for beverage alcohol retailers, combining POS, payments, back office, and e-commerce into a unified platform. The company is modernizing the $1.6T beverage alcohol market by helping liquor store owners run more efficiently through streamlined payments, inventory management, reporting, and day-to-day operations. The founding team includes leaders from Skupos (acquired 2023), Drizly (acquired by Uber), and engineering leaders from top technology companies. Scotch has raised $28M from VMG, First Round, Lerer Hippeau, Watchfire, and Toba Capital, with angels including the founder of Drizly and early Toast executives. Forbes has recognized Scotch as a leader in liquor retail technology.
As Sales Director for the Oklahoma/Arkansas territory, you will own a high-activity sales role selling Scotch's full operating system—hardware, software, payment processing, and e-commerce—to small business owners ready to modernize. Key responsibilities include: selling the Scotch POS and operating system to liquor store owners; owning a mix of inbound and outbound activity with five days per week in-store calling; serving as the trusted technology expert for small business owner buyers, helping them understand how Scotch saves time and grows profit; and collaborating with onboarding and support teams post-close to ensure smooth merchant transitions, stepping in as needed on your own deals.
This is a high-activity, high-reward role at a fast-moving company with real upside. You'll be part of a category-defining company with momentum and room to shape go-to-market strategy. Liquor store owners have been underserved by technology for decades—you'll be bringing them something genuinely better. As Scotch scales, so do opportunities in compensation, scope, and responsibility. The culture emphasizes low ego, high output, and no assholes—built to attract and keep top performers.
**Requirements:**
- Proven sales experience in SMB technology or the beverage alcohol industry
- Confidence selling to and communicating with small business owners
- Self-starter mentality with a track record of hitting and exceeding targets
- Comfort in an autonomous, performance-driven environment
- Genuine enthusiasm for technology and modern sales enablement tools
- Experience working in the retail liquor or broader BevAlc space
- Must be based in Oklahoma or Arkansas
**Nice to Haves:**
- Existing relationships in the retail liquor or broader BevAlc space
- Experience selling hardware + software bundles or multi-product platforms
- Familiarity with POS, payments, or e-commerce solutions
