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Team Lead Website

Pennylane - Paris, Île-de-France, France - Hybrid - posted 2026-10-02

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Pennylane, a leading French fintech unicorn, is seeking a Team Lead Website to lead its website squad and drive conversion performance. The website attracts over 450,000 monthly visits and is a key engine for acquisition, transforming traffic from SEO, paid acquisition, media, and partnerships into demo bookings and self-sign-ups. Reporting to the Head of Growth, you will lead a multidisciplinary squad spanning conversion, product management, and engineering. Your responsibilities include: **Lead and Grow the Website Squad:** Set clear roles, objectives, and rituals. Manage and develop multidisciplinary profiles across conversion, product, and engineering. Foster growth in autonomy and seniority. Integrate AI into daily work to accelerate processes such as backlog management and landing-page creation. Recruit additional talent as needed. **Drive Conversion:** Define and prioritize initiatives that improve demo bookings and self-sign-ups. Frame, challenge, and unblock projects while empowering owners. Monitor conversion KPIs and ensure focus on measurable business impact. Share results and learnings with Growth, Sales, and Product teams. **Scale Experimentation:** Enhance the pace and quality of the A/B testing program. Structure identification, prioritization, design, and analysis of hypotheses. Ensure statistical rigor and clear decision-making from experiments. Make experimentation a consistent driver of website performance. **Deliver Strategic Projects:** Lead brand redesigns and update commercial messaging. Support new product launches with self-sign-up journeys. Prepare the website for international expansion. Coordinate stakeholders, manage dependencies, and handle competing priorities. **Protect Technical and Data Foundations:** Partner with Engineering to ensure website performance, reliability, and security. Own tracking plan and conversion data quality. Align Growth and Data teams on trusted metrics and reporting. You will collaborate closely with Growth, Product, Engineering, Sales, Demand Gen, Data, Brand, and Automation teams. You will work with tools such as AB Tasty, GA4, Google Tag Manager, and Amplitude. Pennylane is one of Europe's leading fintech unicorns, serving over 1.3 million SMEs and 7,000+ accounting firms. The company has raised over €400 million and operates a remote-friendly, international culture across Europe with over 1,100 employees from 25+ nationalities. **Requirements:** - 7–10 years of experience in Growth, Conversion, or Product, including people-management - Strong expertise in CRO and/or product management for a high-traffic website - Proven track record in delivering measurable conversion improvements - Experience managing and developing multidisciplinary teams - Deep understanding of experimentation and A/B testing methodologies - Ability to collaborate with Engineering on performance, tracking, and security (coding not required) - Experience leading complex projects with multiple business and technical stakeholders - Strong leadership, communication, and prioritization skills - Hands-on experience using AI to enhance personal and team operations - Fluent English - Plus: Experience in B2B SaaS, marketplaces, self-sign-up models, or fast-growing e-commerce, along with tracking and analytics knowledge

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