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airSlate is a global SaaS company providing no-code workflow automation, electronic signature, and document management solutions. The company serves over 100 million users and one million customers worldwide, with teams across 20+ countries and main hubs in the US, Poland, Ukraine, and the Philippines.
As SVP of Marketing, you will lead the entire marketing organization of 130+ people, serving four business units headed by GMs and the sales team. You'll own a $50M+ marketing budget and drive comprehensive marketing strategy across a multi-brand portfolio.
Key responsibilities include:
- Expanding digital marketing performance across search, display, social, video, and community channels while optimizing CAC/LTV across all products
- Building multichannel campaigns with supporting assets that communicate product value to target ICPs, partnering closely with product marketing managers on positioning
- Building and scaling a B2B demand-generation engine (lead gen, scoring, routing) in partnership with sales
- Raising the bar on content strategy and execution across all surfaces and channels
- Building the martech stack in partnership with VP of Engineering, making strategic build-vs-buy decisions
- Creating data instrumentation, reporting, and dashboards to support new marketing campaigns and channels
- Serving as a trusted GTM partner to GMs on positioning, competitive differentiation, and ICP definition
The company is in an exciting growth phase, moving products upmarket with new AI-first solutions for SMBs and midmarket. The marketing team currently manages 31M+ monthly traffic across all brands and operates a robust automation engine. You'll inherit a center of excellence in SEM, SEO, and affiliates, and build out missing functional areas including campaign/content strategy, B2B demand generation, and email execution. You'll also steer marketing in the age of AI and generative AI optimization (GAO).
The role offers startup speed and ownership backed by a company with 100M+ users. You'll shape a new team from near-scratch with direct business impact as the company shifts to AI, and GM-level influence on GTM and positioning without full C-level bureaucracy.
Flexible working environment with options to work from US, Poland, Romania, or Ukraine offices, or remotely from many countries. Competitive compensation includes salary reflecting local market conditions, performance-based bonus, and stock options.
Requirements:
- 15–20 years of experience in SaaS marketing
- Proven track record straddling self-serve digital execution and scaled, sales-assisted motion with large SMB/mid-market accounts (not enterprise field marketing)
- Direct experience building and scaling B2B demand gen (lead gen, scoring, routing) in close partnership with sales—this is critical
- Hands-on builder mentality: "do it yourself until you delegate" approach; ability to develop new marketing functions scrappily with skinny teams before scaling
- AI-first cultural mindset in how you work, the martech tools you use, and new AI-driven channels like GAO
- Strong cross-functional operator comfortable working closely with sales and business units across a multi-brand portfolio
- Balanced strengths across execution and strategy, with proven edge in positioning-led demand creation
- Fast, decisive, willing to test and fail while staying humble and low-ego; comfortable with ambiguity
Nice to have:
- Affinity for SMBs, especially micro and small businesses
- Prior exposure to the document space
