SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Material Bank is the world's largest material marketplace for the architecture and design industry, operating in 37 countries and connecting thousands of designers with tens of thousands of materials from leading brands daily.
You will lead integrated marketing strategy and execution for new growth initiatives and audience expansion. This role sits within the Brand & Integrated Marketing function, reporting to the Director, Brand & Integrated Marketing.
Key responsibilities include:
- Developing and executing integrated marketing strategies across multiple channels for new growth initiatives and audience expansion
- Conducting audience research and testing to generate insights, translating learnings into clear strategic recommendations
- Owning creative and campaign briefs, partnering with Creative and Content teams to translate strategies into campaigns
- Building creative, content, and messaging testing roadmaps to identify what resonates most with new audiences
- Collaborating with Performance Marketing, Lifecycle, MarTech, and other channel owners to execute cohesive integrated plans
- Identifying and evaluating relevant publications, partnerships, events, and other opportunities to reach priority audiences
You will work cross-functionally with Creative, Content, Performance Marketing, Lifecycle, MarTech, Sales, and other teams to develop and execute integrated plans, learn what resonates, and evolve approaches over time.
This is a hybrid position with an expectation to be in Boston approximately once per month.
Requirements:
- 5+ years of experience in integrated marketing, brand marketing, growth marketing, or a related field
- Experience developing and executing integrated marketing strategies across multiple channels
- Demonstrated ability to translate business objectives and audience insights into strong creative briefs and actionable marketing plans
- Strong creative judgment and experience developing messaging, creative, and content testing strategies
- Strong analytical instincts and ability to translate campaign performance and audience insights into recommendations
- Excellent communication, cross-functional collaboration, and project management skills
- Ownership mindset, curiosity, adaptability, and proactive problem-solving orientation
- Comfort operating in fast-paced, evolving environments and bringing structure to new opportunities
