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Blue Bottle Coffee is seeking a GTM Manager for the Korea market to lead end-to-end go-to-market strategy and execution.
Key Responsibilities:
You will own the complete go-to-market process for new products and campaigns, from consumer and market insights through positioning, launch planning, channel activation, execution, and post-launch review. You'll translate annual and quarterly business priorities into actionable plans across key categories, leveraging sales, guest, and market insights to identify growth opportunities and drive performance against GMV and profitability targets.
You will build integrated marketing plans for seasonal programs, product launches, and brand collaborations across cafe, digital, social, PR, and retail touchpoints, shaping the social content roadmap around key brand and commercial moments. You'll develop creator and brand partnerships that build cultural relevance, strengthen storytelling, and drive meaningful guest engagement.
You will manage marketing budgets, evaluate campaign and product performance using sales, guest, and marketing data, turn learnings into actions, and align Product/R&D, Supply Chain, Operations, and Brand teams to deliver on time and at a high standard.
About You:
You are a proactive self-starter who turns ideas into action and takes ownership from strategy through execution. You are a structured thinker who can navigate ambiguity, prioritize effectively, and manage multiple workstreams in parallel. You are a strong cross-functional collaborator who can align diverse stakeholders and move work forward through clear, flexible communication. You are commercially minded and comfortable using data to make decisions, identify opportunities, and improve performance. You are passionate about connecting product, storytelling, culture, and guest experience, with strong alignment to Blue Bottle's commitment to quality, intentionality, long-term brand building, and sincere hospitality.
Requirements:
- Bachelor's degree or equivalent practical experience; Marketing, Advertising, Business, or a related field preferred
- 8+ years of experience in GTM, product marketing, category marketing, or integrated marketing within consumer-facing industries such as F&B, FMCG, retail, hospitality, or lifestyle
- Demonstrated experience leading end-to-end product or campaign launches, including post-launch performance review and optimization
- Strong analytical skills and comfort working with sales, marketing, and operational data
- Excellent written and verbal communication skills in Korean and English
- Proficiency in Google Workspace (Docs, Sheets, Slides, etc.)
- Team management or mentoring experience is a plus
