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Tanium is seeking a Digital Marketing Manager for Japan to own digital awareness, engagement, and pipeline generation across the company's top enterprise accounts in the region. This role builds and executes Tanium's digital marketing engine in Japan, translating global strategy into localized, account-based digital programs that drive measurable share of voice within named target accounts and convert engagement into qualified pipeline for the Japan field sales team.
You will report to the Director, Japan Marketing and be accountable for account penetration, engagement depth, and pipeline contribution within Japan's most strategic enterprises, with priority focus on BFSI (Banking, Financial Services, Insurance) and Critical Infrastructure sectors, as well as alliance motions with ServiceNow and Microsoft.
Key responsibilities include:
• Building awareness and engagement within named target accounts by establishing Tanium's digital share of voice in Japan's top enterprises, driving and measuring account-level engagement (intent signals, content consumption, web and event interaction), and moving accounts deliberately through awareness → engagement → pipeline stages.
• Driving pipeline and revenue growth by converting digital engagement into qualified leads and opportunities, meeting or exceeding quarterly pipeline and NARR targets for Japan, and optimizing for conversion rate, pipeline velocity, and account penetration.
• Leading account-based and regional campaigns by planning and launching paid search, paid social, programmatic display, and ABM tailored to Japan segments and buyer personas (CISO, CIO, IT and Security operations leaders). You will transcreate—not merely translate—messaging and creative for cultural and linguistic relevance, integrate digital with Japan field and event marketing, and lead cross-functional teams and agency partners.
• Reporting on performance analytics by tracking account-level KPIs (account penetration, engagement rate, intent lift, conversion, ROAS, pipeline/NARR contribution) and presenting results to Japan and global stakeholders.
• Owning ABM platform and MarTech stack by optimizing the ABM and intent platform and Japan's use of global tools (Marketo, Salesforce) to drive engagement and pipeline from target accounts.
• Managing budget and vendors by owning the Japan digital marketing budget for maximum ROI and managing vendor and agency relationships for quality and timely delivery.
• Producing localized content and social media by developing and localizing marketing content (blog posts, whitepapers, case studies, email campaigns) and overseeing Tanium Japan's social media channels.
• Tracking market insights and innovation by monitoring Japan digital trends, the local digital ecosystem (Yahoo! Japan, LINE, Japanese search/SEO behavior), competitor activity, and Japanese enterprise buying behavior, and testing and scaling innovative digital tactics.
Travel: Regular domestic travel within Japan required (customer visits, events, partner engagements), with occasional international travel.
REQUIREMENTS:
Education:
• Bachelor's or Master's degree in Marketing, Advertising, Communications, or a related field
Must Haves:
• 5–7 years in B2B digital marketing, demand generation, or field marketing, with a proven record in Japan-wide enterprise marketing roles
• Demonstrated delivery of pipeline and revenue outcomes through digital channels
• Hands-on expertise across paid search, paid social, programmatic, and ABM
• Advanced proficiency in MarTech platforms—Marketo or Eloqua, Salesforce, and ABM/intent tools
• Strong analytical skills: campaign reporting, optimization, and presenting insight to senior stakeholders
• Native or business-fluent Japanese (written and spoken), with the ability to create, judge, and refine Japanese-language B2B content and creative, paired with business-level English for daily global collaboration
• Deep understanding of Japanese enterprise buying behavior—consensus-driven, multi-stakeholder (ringi) decision-making and long, relationship-led cycles—and how to design digital engagement that respects it
• Working knowledge of the Japanese digital ecosystem: Yahoo! Japan, LINE, local search behavior, and Japan-specific SEO
• Familiarity with the Japan B2B media, agency, and partner landscape
• Proven ability to operate as the Japan node of a global marketing organization: adapting global brand, messaging, and campaign frameworks for local execution
• Sales-aligned operator who partners closely with Japan field sales on account selection, engagement, and shared pipeline accountability
Good to Have:
• Enterprise software / SaaS marketing experience; cybersecurity, infrastructure, or endpoint experience a distinct advantage
• Experience marketing to security and IT decision-makers (CISO, CIO, Head of Infrastructure)
• Awareness of alliance- and partner-led GTM (e.g., ServiceNow, Microsoft, regional SIs)
