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Eye Security is a European cybersecurity company offering embedded cyber insurance solutions, headquartered in the Netherlands with 190+ FTEs and €60M Series C funding. The company combines cutting-edge technology with hands-on expertise to detect, respond to, and recover from cyber threats in real time, drawing talent from intelligence, military, tech, and consulting backgrounds.
You will join as a Staff Product Marketing Manager to own product marketing strategy for the MDR/XDR portfolio while mentoring the existing marketing team. This is a senior individual contributor role positioned at the strategic center of go-to-market execution, serving as connective tissue between Product, Sales, and Commercial teams.
Key responsibilities include:
- Define and evolve core positioning and value propositions for cybersecurity offerings that resonate with technical and business audiences
- Develop comprehensive go-to-market strategies for new product launches and service updates in partnership with Product, Sales, and Engineering
- Create sales enablement materials including pitch decks, training, battlecards, objection handling guides, and product demonstrations
- Build and maintain deep understanding of competitive landscape to inform positioning, product roadmap influence, and strategic decisions
- Define and oversee content strategy supporting thought leadership, demand generation, and customer education across blogs, whitepapers, case studies, and decks
- Act as connective tissue between Product, Engineering, Sales, and Marketing to ensure alignment and clarity
- Apply deep knowledge of threats, technologies, and market trends to inform messaging, positioning, and strategic planning
The role offers full strategic ownership of a mission-critical product area in a high-growth cybersecurity scale-up, with opportunities to lead and develop the next generation of product managers and grow into broader strategy and leadership roles.
REQUIREMENTS:
- 7+ years of experience in Product Marketing with proven expertise in the cybersecurity domain
- Demonstrated ability to define product messaging, execute go-to-market strategies, and enable sales teams in complex B2B SaaS environments
- Strong understanding of cybersecurity market dynamics, customer pain points, and competitive positioning; confident knowledge of MDR, EDR, IR, and threat landscape
- Strategic and analytical mindset with bias for action; comfortable setting direction and executing with high agency
- Proven track record of leading, developing, and mentoring high-performing team members
- Fluent English; German language (C2) required
NICE-TO-HAVE:
- Startup or scale-up background at a high-growth company
- Experience with positioning frameworks and go-to-market methodologies
- Track record of successful product launches or market repositioning initiatives
- Prior experience in vendor-led or partner-enabled go-to-market models
