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Staff Product Manager, SEO and AI Visibility - CANADA (Remote)

Luxury Presence - Remote - Remote - posted 2026-09-15

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Luxury Presence is a Series C, $100M ARR AI growth platform for real estate, backed by Bessemer Venture Partners. The company serves over 90,000 real estate professionals, including 30% of WSJ RealTrends top 100 agents. You will own the product strategy and roadmap for organic discovery and AI visibility across the platform's 20,000+ independently-ranking real estate websites. This is a platform product challenge: changes to templates, schema, or content rendering affect thousands of domains simultaneously, each competing in its own market with real business revenue at stake. Key responsibilities: - Own end-to-end product strategy for SEO and AI visibility, including client-facing controls and measurement - Define technical foundations across all page types: crawlability, indexation, rendering, internal linking, structured data, page performance - Productize recurring issues through better defaults, automation, and safeguards across the fleet - Make client brands, listings, and expertise legible to AI assistants (Google AI Overviews, ChatGPT, Perplexity, Gemini); define citation and visibility measurement - Run rigorous experimentation: prove changes on representative cohorts, establish incremental impact, then scale - Own migration quality and regression prevention with automated checks and acceptance criteria - Partner with platform teams to embed search best practices from the start - Set platform-level goals for organic performance and AI visibility; report to leadership - Design for three constituencies simultaneously: human visitors, crawlers/AI agents, and real estate business outcomes This role requires shipping with your own engineering team, not handing off recommendations. You set standards and safeguards that hold quality across the entire fleet. Most real estate professionals cannot hire their own technical SEO—your platform is how they get one. REQUIREMENTS: - 8+ years combined across SEO and product management, including 3+ years as a product manager shipping alongside engineering teams - Proven ownership of search for a platform hosting many independent customer domains (website builder, hosting, commerce platform, multi-location/franchise network). Single-marketplace or corporate-domain search experience is valuable but different from the fleet problem - Deep technical foundation: rendering and JavaScript SEO, crawl and index management, information architecture, structured data, page performance, migrations - Treat bots and AI agents as users; design for both without trade-offs - Obsessive about experimentation and measurement: cohort testing, causal impact analysis, Search Console data at scale, log analysis, statistical rigor - Current point of view on AI search: how models discover, interpret, and cite brands; judgment to separate genuine visibility drivers from repackaged advice - Fluent with AI as a working tool for investigation, prototyping, and unblocking yourself - Ability to get requirements implemented by teams you do not own; write sharp specs that let engineers move independently - Opinionated about prioritization in a space with infinite work PREFERRED: - Experience at website platforms: Shopify, Wix, Squarespace, Webflow, WordPress, Duda - Programmatic or template-driven SEO across large page inventories - Local and entity-driven search experience (market-by-market competition) - Conversion and page experience work alongside acquisition - PropTech, real estate, or B2B2C background where platform success means customer success - Client-facing reporting or diagnostic tools for non-technical audiences

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