SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Demandbase is a pipeline AI platform that empowers go-to-market teams to automate growth at scale. The company serves thousands of B2B enterprises seeking to align and execute account-based GTM strategies, consolidate data, and maximize revenue.
You will own the customer journey for Demandbase's Agentic Marketing roadmap—an AI-native platform that performs critical B2B marketing jobs on behalf of marketers. Your mission is to ensure AI capabilities become trusted, habitual, and monetizable parts of how marketing teams work.
Key responsibilities include:
- Define and execute the product-led growth strategy for the AI-native application
- Own the end-to-end adoption funnel: discovery, activation, repeat use, capability composition, AI consumption, and expansion
- Identify behaviors that represent genuine customer value, not vanity metrics
- Partner with application PMs to remove friction and introduce relevant capabilities at the right moment
- Design and run product experiments around onboarding, recommendations, defaults, templates, notifications, approvals, usage visibility, and upgrade paths
- Develop lifecycle strategies for new and existing customers across multiple GTM user personas
- Collaborate with Product Analytics and Data Science to establish instrumentation, behavioral cohorts, experimentation methods, and leading indicators
- Partner with Finance, Sales, Customer Success, and Marketing on AI packaging, credit models, trials, entitlements, and expansion motions
- Create reusable growth patterns and platform requirements for composable capabilities
- Turn successful experiments into durable product experiences and operating practices
Success metrics include establishing a shared AI adoption and monetization funnel, defining activation for priority jobs, reducing time to first meaningful AI outcome, increasing active user and tenant participation in high-value AI jobs, driving repeat use and multi-capability adoption, identifying predictive behaviors for retention and expansion, launching impactful experiments, and defining product mechanics for trials and usage-based expansion.
This role is ideal for a high-agency, analytically minded PM who excels at converting customer behavior into product decisions and experiments. You will build the growth engine that transforms Demandbase's AI-native vision into sustained adoption, consumption, retention, and revenue.
REQUIREMENTS:
- 5+ years in Product Management or related field with experience in SaaS growth, product-led growth (PLG), AI products, or workflow platforms
- Demonstrated ability to move activation, retention, expansion, or consumption metrics through shipped product changes
- Comfortable working across onboarding, core workflows, lifecycle engagement, packaging, and monetization
- Strong analytical and experimental judgment; able to distinguish correlation from decision-sufficient evidence
- Experience influencing multiple product teams without taking over their roadmaps
- Ability to connect customer behavior, qualitative research, product strategy, and commercial outcomes
- Familiarity with enterprise buying and adoption dynamics; understanding that enterprise PLG includes admins, champions, permissions, enablement, and sales-assisted expansion
- AI product experience strongly preferred
