SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salary: USD 168,300 - 230,000 / annual
Webflow is seeking a Staff Product Designer to lead design across the Content and Localization teams on the Build pillar, focusing on Source by Webflow—a new platform where marketing teams and AI agents build and optimize digital experiences together.
You will own the Agentic CMS experience end-to-end: a next-generation content layer that enables enterprise teams to manage content and deliver it across every site, channel, and AI agent they operate. This work spans the full content lifecycle, from authoring and governance to localization and publishing. You'll design for both humans and agents, building surfaces that work for marketing teams operating at scale while ensuring AI agents can reliably query and compose against structured content.
Key responsibilities include:
- Own the Agentic CMS experience end-to-end, from discovery and UX strategy through prototyping, detailed execution, and shipping high-quality work. Define how enterprise marketing teams author, organize, govern, and publish content across multiple sites and channels as a coherent system.
- Design for both humans and agents, building surfaces with appropriate controls, transparency, and trust signals for each.
- Think in systems: the CMS touches nearly everything Webflow's enterprise customers do. Hold a coherent experience model across interconnected surfaces while making individual flows feel simple.
- Work upstream with PMs, engineers, and researchers to shape what gets built. Align on content models, API affordances, and product strategy before execution.
- Raise the bar in craft, process, and use of AI to move faster without sacrificing quality. Present work to cross-functional partners and senior leaders.
You'll report to the Senior Director of Product Design. This is a full-time, permanent, exempt position.
REQUIREMENTS:
- BA/BS degree or equivalent experience
- 7+ years of product design experience with a portfolio showing recent, substantive work navigating ambiguous problems within complex products. Experience with content systems, multi-user workflows, and agentic experiences is especially relevant.
- Systems thinking at scale: you've designed for interconnected surfaces where decisions in one place ripple across others.
- Comfort with technical depth: you can engage meaningfully with engineers on API design, data modeling, and content architecture.
- Strong interaction and visual design craft, with fluency in AI-assisted workflows—prototyping in code, using AI tools to explore and communicate ideas faster, and comfort working where the line between design and production is increasingly blurry.
- Ability to hold a long-horizon systems problem and still ship focused, high-quality work in the near term.
- Precision communication and ability to influence product strategy and present tradeoffs to senior stakeholders.
- Combine strong craft with humility to test assumptions early and often.
- Proactive embrace of AI and actively building fluency in emerging technologies.
