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Salary: USD 160,000 - 190,000 / annual
UnitedMasters Inc. operates Translation, an award-winning independent creative solutions company that helps ambitious brands harness the power of culture to solve complex challenges. The company combines expertise in culture, technology, and storytelling to grow brands in ways that traditional advertising cannot achieve.
You will serve as Senior Strategy Director, setting strategic direction across key client accounts and ensuring thinking is clear, differentiated, culturally informed, and connected to meaningful business outcomes. Your responsibilities include:
• Define the real problem behind complex business and brand challenges, identifying tensions, opportunities, and strategic choices that guide the work
• Lead development of brand, cultural, and creative strategy, translating insight into clear points of view that inspire clients and creative teams
• Lead multiple engagements and workstreams simultaneously while maintaining high strategic quality and helping teams prioritize
• Shape strategic approach to major briefs, determining what needs to be learned and how disciplines should integrate
• Partner with Data Strategy, Context, Business, and Creative leadership to create integrated strategic vision
• Develop and mentor strategists, providing direction and feedback to strengthen judgment, storytelling, and strategic craft
• Raise the quality of the Strategy discipline through strong standards for briefs, narratives, presentations, research, and recommendations
• Contribute to Translation's intellectual capital by developing perspectives on audiences, culture, brands, and business
The role requires four days in office and one day remote in New York.
You bring exceptional strategic judgment, strong command of brand and cultural strategy, and the ability to simplify complex challenges into clear strategic choices. You are a persuasive storyteller who builds credibility with senior clients, leads through ambiguity, and has strong creative instincts. You understand qualitative and quantitative research, lead and coach other strategists, and bring collaborative leadership across disciplines. Deep curiosity about people, culture, brands, and business informs your distinct point of view.
Minimum Qualifications:
• 8+ years of relevant experience in strategy, brand development, communications, cultural strategy, or related discipline
• Demonstrated experience leading strategy for significant client accounts, campaigns, brand platforms, or integrated engagements
• Proven ability to independently develop and defend strategic recommendations with senior clients and internal leadership
• Demonstrated ability to synthesize research, cultural intelligence, business context, and audience understanding into actionable strategy
Preferred Qualifications:
• Experience leading strategy across multiple, complex, multi-workstream accounts
• Strong understanding of digital, social, media, and creator ecosystems
• Demonstrated ability to turn cultural understanding into distinctive brand, cultural, and creative strategies
• Proven ability to uncover and translate audience-specific insights into impactful strategies
