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Salary: USD 120,000 - 140,000 / annual
Plug is an automotive fintech startup building a marketplace exclusively for electric vehicles. Founded in 2023 by former Tesla executives, the company has facilitated $100M in EV sales and raised $20M in Series A funding from Lightspeed Venture Partners. The platform enables consumers to get instant cash offers for used EVs with data-driven pricing and battery analysis, while dealers bid in real time on inventory sourced from consumers and commercial partners.
You will own Plug's social media presence end-to-end across both the Plug brand channels and the personal founder voice of CEO Jimmy Douglas. These are two distinct voices with different purposes, and you'll develop how they work together to strengthen each other.
This is a senior, hands-on role where you'll shoot, direct, edit, write, and post content yourself from day one, with room to build and lead a team as the function grows.
Key responsibilities include:
- Own the full content calendar and strategy across Plug brand and founder channels
- Identify and develop recurring themes and narrative territories, building on existing brand framework
- Create short-form video (Reels, TikTok), static posts, stories, and longer-form YouTube content such as day-in-the-life pieces
- Write copy across all formats and platforms
- Shoot and direct the CEO regularly, both in planned sessions at HQ and on short notice for spontaneous moments
- Edit content end-to-end, with option to delegate rough cuts to an editor when appropriate
- Manage Instagram, TikTok, YouTube, X, and LinkedIn for the Plug brand
- Proactively engage in EV, auto industry, and relevant culture conversations to raise Plug's visibility beyond owned channels
- Manage online community engagement and interpret social performance data
Plug is building an AI-native startup team in Los Angeles with operators, engineers, and ML researchers. You'll work directly with executives who have scaled multi-billion dollar businesses in automotive, EV, and marketplaces, with real ownership, high autonomy, and a direct line to company outcomes.
REQUIREMENTS:
- Senior-level social media experience, able to run point solo from concept through shoot, edit, and post without needing a team to get started
- Strong creative instincts and natural, engaging writing voice
- Comfort directing a confident, camera-savvy founder
- Skill shooting and editing content on both mobile and camera
- Experience managing online community engagement and interpreting social performance data
- A plus (not required): experience working directly with a founder, or at a marketplace company. Automotive experience is not required.
