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MinIO is seeking an Editorial Director to own the company's editorial strategy and content marketing end-to-end. Reporting to the VP of Brand and Communications, you will architect rolling six-month editorial strategies across owned, earned, and social media; draft executive narratives and keynotes; produce customer videos; and craft compelling stories around AI infrastructure. This is a builder role where you set direction, create the work, own the budget, measure outcomes, and iterate rapidly.
You will lead comprehensive editorial strategy aligned with MinIO's corporate brand and narrative, balancing long-range planning with market agility. Translate deeply technical concepts and customer stories into compelling storylines across all channels. As editor-in-chief, create and maintain an editorial calendar delivering consistent, high-quality content with clear accountability. Partner with web, PR, and social teams to drive editorial across owned, earned, and social media.
Craft exceptional content across formats: social posts, blog articles, video scripts, executive POVs, newsletters, and demand-generation assets. Serve as the company's brand copy editor with sharp attention to detail. Storyboard and executive-produce engaging video and visual storytelling. Partner across brand marketing, product marketing, and sales to translate priorities into on-message, on-time content balancing brand awareness and GTM acceleration. Develop differentiated strategies for product launches and major announcements. Manage content marketing agencies and contract resources as needed.
Own KPIs and measurement systems for editorial and content, selecting indicators that track real progress. Own the content budget, allocating resources across AI tools, content production, and paid distribution to maximize ROI. Deliver regular, data-driven reporting on results and resource decisions. Leverage AI tools thoughtfully across the full content workflow to raise quality and velocity. Provide senior oversight over MinIO's content while raising visibility and value of editorial across the organization. Collaborate closely with communications, product marketing, brand, and sales teams. Champion the editorial function and help colleagues understand how to engage with and amplify the team's work.
REQUIREMENTS:
- 10+ years in editorial and content marketing, including 6+ years in high-growth B2B technology, AI, or infrastructure software
- Proven track record as both strategist and executor, with data demonstrating scaled content programs
- Exceptional writer and editor who translates complex technical concepts into narratives resonating across engineers, executives, press, and investors
- Deep hands-on experience with LinkedIn, X, and YouTube
- Fluency in content management systems, marketing automation, and AI-assisted production tools
- Strong working knowledge of SEO and generative engine optimization (GEO) best practices
- Familiarity with AI, cloud computing, data infrastructure, or storage technologies
- Sound judgment, strong project management instincts, and collaborative, proactive approach
