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Kraken, one of the world's longest-standing crypto platforms founded in 2011, is seeking a Senior Product Manager to lead engagement and retention strategy across its consumer trading products. The company serves over 10 million individuals and institutions globally, offering spot trading, margin, futures, staking, and OTC services.
In this role, you will own the product strategy and roadmap for engagement and loyalty across Kraken and Pro platforms, directly impacting key metrics including retention rate, session frequency, and lifetime value (LTV). You will drive the full product development lifecycle—from discovery and validation through launch and iteration—with a focus on building utility, repeat usage, and behavioral reinforcement.
Key responsibilities include:
- Developing and implementing growth loops and in-product mechanics such as gamification, rewards, social features, and habit-forming design to encourage usage frequency and depth
- Collaborating with Engineering, Design, and Analytics to run A/B and multivariate tests at scale, using data-driven insights to make rapid decisions
- Partnering with Marketing and Lifecycle teams to build targeted engagement campaigns and personalized messaging strategies (push, in-app, email) based on behavioral insights
- Designing client segmentation frameworks to personalize user experiences and optimize customer journeys
- Working closely with Business Leads for Consumer and Pro segments to align product goals with user personas, market demands, and business objectives
- Aligning engagement strategy with overall growth goals and business unit objectives
You will be part of the Consumer Trading team, a full-stack group responsible for the consumer experience across Kraken's mobile and web applications. The Engage group within this team focuses on building long-term product value and loyalty.
REQUIREMENTS:
- 5+ years of product management experience, with 2+ years focused on engagement, retention, or lifecycle growth (preferably in crypto or fintech)
- Strong analytical skills with proven ability to use data to drive decision-making
- Experience in growth product management with solid understanding of experimentation, funnel optimization, and behavioral psychology
- Track record of launching successful engagement features such as notifications systems, loyalty/rewards programs, or community-driven features
- Experience working with both mobile and web apps, and comfort navigating technical conversations with engineers
- Deep empathy for users combined with strong business sense
- Strong communication and stakeholder management skills; ability to influence at multiple organizational levels
- Enthusiasm for Bitcoin and the cryptocurrency ecosystem, with deep belief in the mission
