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Kraken, one of the world's longest-standing crypto platforms with over 10 million users, is seeking a Senior Product Manager to lead engagement and retention strategy across its consumer trading products on mobile and web.
You will own the product strategy and roadmap for the Engage group, driving long-term product value and loyalty. Key responsibilities include defining and owning critical metrics such as retention rate, session frequency, and lifetime value (LTV). You'll drive the full product development lifecycle—from discovery and validation through launch and iteration—with a focus on utility, repeat usage, and behavioral reinforcement.
You will develop and implement growth loops and in-product mechanics that encourage usage frequency and depth, including gamification, rewards, social features, and habit-forming design patterns. Collaboration is central to the role: you'll work closely with Engineering, Design, and Analytics to run A/B and multivariate tests at scale, using data to make fast, informed decisions. You'll partner with Marketing and Lifecycle teams to build targeted engagement campaigns and personalized messaging strategies (push, in-app, email) based on behavioral insights.
Additionally, you'll design and refine client segmentation frameworks to personalize experiences and optimize user journeys. You'll collaborate with Business Leads for Consumer and Pro segments to align product goals with user personas, market demands, and business objectives.
Kraken is part of Payward, a parent company that has spent 15 years building a modern, globally accessible financial infrastructure platform. The company is committed to advancing an open, global financial system and values diverse talent and perspectives.
REQUIREMENTS:
- 5+ years of product management experience, with 2+ years focused on engagement, retention, or lifecycle growth (preferably in crypto or fintech)
- Strong analytical skills with proven ability to use data to drive decision-making
- Experience in growth product management with solid understanding of experimentation, funnel optimization, and behavioral psychology
- Track record of launching successful engagement features such as notifications systems, loyalty/rewards programs, or community-driven features
- Experience working with both mobile and web apps, and comfort navigating technical conversations with engineers
- Deep empathy for users combined with strong business sense
- Strong communication and stakeholder management skills; ability to influence at multiple organizational levels
- Enthusiasm for Bitcoin and the cryptocurrency ecosystem, with deep belief in the mission
