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Salary: USD 210,000 - 290,000 / annual
Baselayer is rebuilding the identity and verification layer for American business banking. The company has built the most complete business graph in America by fusing public records, IRS data, sanctions lists, web signals, and fraud telemetry from 2,200+ financial institutions, achieving 98% match rates in under two years—compared to legacy credit bureaus that took 50 years to reach 60%. Baselayer is trusted by over 20% of US financial institutions and is expanding beyond finance into gig platforms, marketplaces, AI companies, and commerce infrastructure.
As Baselayer's first dedicated Senior Product Manager, you will report directly to the GM of Agentic Economy and own the creation, design, and full scoping of new products that take Baselayer beyond financial institutions into new verticals where business identity is broken. You will define what gets built, why, and what done looks like—writing the roadmap rather than inheriting one.
The role is hands-on and spans two primary areas:
**New Product Definition & Scoping:** Lead the scoping of new products targeting verticals beyond financial institutions, from initial thesis through detailed product spec. Translate market opportunity into product requirements (target user, core workflows, success metrics, scope boundaries). Build alignment artifacts including PRDs, one-pagers, wireframes, decision logs, and launch criteria. Own the "what" and "why" so engineering and design can own the "how."
**Specs, Wireframes & Design Partnership:** Write specs that engineers can build from without follow-up questions. Produce wireframes and flow diagrams that make tradeoffs concrete and force early decisions. Partner closely with design on UX with strong opinions on craft and a clear bar for what ships. Run spec reviews that surface ambiguity before it becomes rework.
**Roadmap & Prioritization for Existing Products:** Own the roadmap for Baselayer's current product surface, sequencing what gets built and what waits. Make daily prioritization calls that keep engineering focused on highest-leverage work. Build a planning cadence that's predictable for the team and legible to the company. Kill work that isn't pulling its weight.
**Cross-Functional Execution:** Drive execution across engineering, design, and GTM (Sales, Marketing, CS, Growth). Run the launch process with clear handoffs and ownership at each stage. Be the connective tissue between what's being built and what's being sold, supported, and marketed. Operate with founder-level ownership and urgency.
**Requirements:**
- 5+ years in product management, with at least one zero-to-one product you scoped, shipped, and grew into material revenue
- Track record working closely with senior engineering leadership (CTO, VP Eng, founding engineers) as a true thought partner, not a ticket-writer
- Strong written communication: you write specs, briefs, and one-pagers that move decisions forward without a meeting
- Strong opinions on UX and product craft, with ability to defend them and humility to update them
- Operates with founder-level ownership and urgency; you don't wait to be told what's broken
- Comfortable with technical concepts; can hold your own in architecture conversations without needing to write code
- Bias toward shipping: a v1 in market beats a v3 in a doc
**Preferred Experience:**
- Experience taking a product into a new vertical or expanding into adjacent markets
- Background in B2B SaaS, fintech, identity, KYB, fraud, risk, or compliance
- Worked at an early-stage company where you owned product without the safety net of a PM team
- Experience as the first PM hire at a venture-backed startup
