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Salary: USD 107,000 - 181,000 / annual
Amplitude, a leading AI analytics platform serving over 4,700 customers including Atlassian, Burger King, NBCUniversal, and Square, is seeking a Senior Marketing Automation Specialist to join the Marketing Operations team. This role focuses on scaling systems and programs that power the global marketing organization.
You will own end-to-end execution of marketing automation programs in Marketo, including audience creation, email and landing page builds, workflows, A/B testing, QA, tracking, and reporting. You'll serve as a key partner to marketers across the business, translating campaign and program requirements into scalable, high-quality marketing automation solutions.
Key responsibilities include:
- Execute marketing automation programs in Marketo with full ownership from setup through reporting
- Partner with marketers organization-wide to translate business needs into technical solutions
- Support and optimize lead lifecycle management, including lead routing, enrichment, scoring, nurturing, and campaign attribution in partnership with the Salesforce administration team
- Manage and optimize the marketing technology stack, identifying opportunities to improve processes, automation, data quality, and program efficiency
- Leverage AI and emerging technologies to streamline operations, automate repetitive work, and improve marketing program speed and effectiveness
Amplitude values humility, ownership, growth mindset, and customer centricity. The company offers competitive benefits including medical/dental/vision coverage with employer-paid premiums, 401(k) matching, flexible PTO, wellness stipends, parental leave (12 weeks paid), mental health support, and an Employee Stock Purchase Program. Amplitude was founded in 2012, went public via direct listing in September 2021 (ticker $AMPL), and operates globally with offices in San Francisco, New York, Vancouver, Amsterdam, London, Paris, Singapore, and Tokyo.
REQUIREMENTS:
- 3+ years of experience in marketing operations or marketing automation with hands-on experience building and executing programs in Marketo or similar platform
- Experience with Salesforce, including working with leads, contacts, campaigns, and reporting; understanding of how marketing automation and CRM systems integrate
- Experience managing marketing programs such as email campaigns, nurtures, webinars, events, or other digital programs from setup through execution and reporting
- Strong analytical and problem-solving skills with understanding of marketing data, attribution, and funnel management
- Basic HTML/CSS skills and high attention to detail when building and QAing customer-facing marketing experiences
- Detail-oriented mindset with ability to build accurate, scalable, reliable programs
- Troubleshooting and data analysis skills
- Curiosity about new technology and willingness to experiment with AI and automation
- Collaborative, adaptable approach to working across teams in fast-moving environment
