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Salary: USD 133,000 - 167,000 / annual
Fanatics Betting & Gaming is seeking a Senior Manager of VIP Acquisition Strategy & Growth to lead the day-to-day operations of VIP customer acquisition for the sportsbook and casino platform. This role sits at the center of identifying and converting high-value players into the Fanatics ecosystem.
You will own the complete lead pipeline—from ingestion and enrichment through scoring and tiering of prospects. You'll develop the weekly contact plan and routing strategy across executive outreach and scaled channels, ensuring optimal allocation of resources. You will build and run the acquisition testing agenda, experimenting with offers, messaging, and cadence to maximize conversion and ROI. A key responsibility is defining how the acquisition approach differs between sportsbook and casino prospects, leveraging product-specific insights.
Reporting and analytics are central to this role. You'll own the acquisition dashboard, consolidating metrics into a single source of truth and maintaining it in partnership with analytics teams. You'll set and track weekly and monthly acquisition targets, reporting performance against plan to leadership and the acquisition team.
You'll work closely with analytics partners to inform strategy and with acquisition executives who conduct outreach, serving as their go-to resource for strategic insights and data needs. You'll also drive creative initiatives to identify new lead sources and expand the top of the funnel through partnerships.
Fanatics Betting & Gaming operates the Fanatics Sportsbook (available to 95% of the addressable US online sports betting market) and Fanatics Casino (live in Michigan, New Jersey, Pennsylvania, and West Virginia), with 22 retail sportsbook locations including one inside an NFL stadium. The team is headquartered in New York with offices in Denver, Leeds, and Dublin.
**Requirements:**
- 5+ years in betting, gaming, or comparable consumer business, ideally in acquisition, growth, CRM, or high-value customer operations
- Strong analytical foundation with hands-on data skills: SQL fluency, working knowledge of CRM platforms (e.g., Salesforce), and BI environment experience
- Proven track record owning recurring operating cadences: reporting, weekly planning, and target setting
- Experience designing and reading tests with rigor to act on results
- Familiarity with sportsbook and casino player behavior and what high-value customers value in each product
- Ability to work effectively with analytics resources and front-line sales teams outside direct reporting line
- Commitment to Responsible Gaming and building programs that prioritize customer wellbeing over commercial outcomes
- Excellent communication skills; ability to translate data into clear recommendations for technical and executive audiences
- Self-starter, highly organized, comfortable with ambiguity
