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Rula is hiring a Senior Manager, Healthcare Provider Sales to lead a field sales team driving provider partnerships across the Western United States. You will manage Account Executives who embed directly in medical practices, converting provider interest into active referral partnerships that connect patients to mental health care.
The core mission is to shift how primary care providers view behavioral health—from a handoff responsibility to an owned clinical outcome. Your team equips providers with tools and perspective to integrate mental health into their care model. You'll spend ~50% of your time in the field coaching your team through high-stakes conversations with physicians, office managers, and administrators, ensuring signed practices become active, high-performing partnerships.
You report directly to the Director of Provider Group Sales and sit at the center of Rula's growth strategy. This is a hands-on role: you'll conduct rep ride-alongs, lead practice activation support, manage pipeline reviews, and maintain accountability for both field activity metrics (visits, meetings, demos) and revenue outcomes. The role requires comfort managing a distributed remote team with asynchronous coaching and virtual oversight.
Rula is a Series C mental health platform focused on addiction treatment and behavioral health integration. The company is remote-first, operates across most US states (excluding Hawaii), and emphasizes evidence-based, compassionate care that treats the whole person.
REQUIREMENTS:
- 7+ years of field sales experience selling to outpatient medical practices, with demonstrated success across solo, small group, and mid-market practice types and multi-stakeholder buying processes (physicians, office managers, administrators)
- 3+ years of direct people management with at least 3 direct reports in a field sales environment, including hands-on accountability for field activity metrics and revenue outcomes, plus demonstrated ability to develop and retain high-performing reps
- Proven ability to drive provider behavior change beyond point of agreement
- Hands-on experience with in-person sales tactics in clinical settings (lunch and learns, cold walk-ins, scheduled office visits, rep ride-alongs)
- Must be based in MST or PST with ability to travel ~50% or more within territory
PREFERRED QUALIFICATIONS:
- Experience in behavioral health, mental health, or specialty referral sales (psychiatry, therapy, substance use treatment)
- Experience hiring, onboarding, and ramping field sales reps from scratch
- Experience at high-growth startup or scaling healthcare technology company where process and playbook were still being built
- Familiarity with value-based care (VBC) or ACO dynamics and provider decision-making
- Salesforce CRM proficiency at management level (pipeline review, rep activity tracking, reporting)
