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Hims & Hers, a leading telehealth and consumer health platform (NYSE: HIMS), is seeking a Senior Manager of Category Strategy & Analysis to serve as the analytical engine driving strategy for its Sexual Health, Testosterone, and Hair categories. This is a strategy-focused role reporting to the General Manager of Hims, with responsibility for shaping category prioritization, roadmap sequencing, and P&L performance through rigorous analytics and business modeling.
You will own the analytical backbone of growth initiative management, sizing market opportunities, building prioritization frameworks (impact vs. effort), and maintaining a stack-ranked view across acquisition, product development, and treatment pipeline roadmaps. You'll act as a strategic thought partner to the GM and Category Directors on key levers: customer acquisition, retention, conversion, and new treatment launches. Your models, frameworks, and pressure-testing of business cases will keep both the tech product roadmap and treatment development pipeline aligned and defensible in front of leadership.
Key responsibilities include: building forecasts and scenario analyses that drive real decisions; creating and manipulating dashboards in Looker and Amplitude to surface insights; owning recurring performance reads (initiative scorecards, revenue, contribution margin, retention, S2S, ARPU); developing and deploying experiments with product and analytics teams; analyzing potential of new treatments and SKUs; conducting market analysis in men's health; and helping build launch playbooks that map clinical, regulatory, and go-to-market milestones.
You'll work cross-functionally with Category Directors, finance, product, analytics, and clinical partners. This role has clear leverage: your prioritization frameworks and analytical rigor directly determine what Hims builds and launches next, with a path toward Director-level category ownership.
Required: 6+ years of business experience with management consulting or strategy background; proven strategic analytics and business prioritization experience; strong ability to derive actionable insights from complex data; demonstrated success synthesizing data into executive-ready narratives; excellent cross-functional collaboration skills; Bachelor's degree (MBA preferred). Bonus: direct-to-consumer, telehealth, or consumer health experience; Looker/Amplitude fluency; experience supporting product or treatment roadmap planning in regulated environments.
