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Prosper Marketplace is seeking an experienced Senior Lifecycle Marketing Specialist to join their Lifecycle Marketing team, reporting to a Senior Marketing Manager. This role combines strategic oversight with hands-on execution of multi-channel lifecycle marketing campaigns across email, SMS, push notifications, and in-account messaging.
You will manage daily campaign operations, including gathering requirements, launching campaigns based on content calendars, and designing both simple and complex multi-channel journeys using Iterable. Key responsibilities include coding and QA of emails within existing templates using Iterable snippets and handlebar logic, collaborating with marketing analytics teams to assess results and identify optimization opportunities, and ensuring all marketing content complies with company and industry policies in partnership with legal and compliance teams.
Additional responsibilities involve collaborating with technical resources to QA API event JSON payloads and outbound webhooks, monitoring campaign send counts and performance metrics, and providing subject matter expertise to the broader marketing organization. This is a critical role with high expectations where your work directly impacts Prosper's bottom line.
The first 30 days focus on integration and baseline assessment, learning core systems and understanding team workflows. By 60 days, you'll take ownership of tasks and contribute to ongoing projects with increasing independence. By 90 days, you'll operate with full autonomous authority, execute strategic roadmaps, and provide cross-functional leadership.
Prosper offers a hybrid work environment with offices in San Francisco and Phoenix, or fully remote options. Benefits include competitive salary, 401(k) with 5% company match, flexible time off, paid parental leave, annual wellness allowance, comprehensive health coverage, Udemy access, childcare assistance, and pet insurance.
REQUIREMENTS:
- 5+ years of hands-on lifecycle marketing experience with direct campaign execution and deployment (email or multi-channel campaigns required; applicants without this direct experience will not be considered)
- Degree or equivalent professional experience
- Experience with email, SMS, push notifications, and in-account messaging strongly preferred
- Direct experience building journeys with modern marketing automation platforms, preferably Iterable, Braze, or similar tools using modern DAG workflows
- Expert-level HTML/CSS for email (fluid/hybrid frameworks, dark mode) with autonomous cross-client QA and troubleshooting via Litmus or Email on Acid
- Knowledge of A/B testing and ability to translate complex test designs into campaign journeys
- Working knowledge of API events and webhooks
- Working knowledge of lifecycle marketing best practices
- Ability to work independently with minimal supervision
- Solid understanding of JSON data structures and how to leverage them in templating languages (a plus)
- Fintech or similarly highly-regulated industry experience (a plus)
