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Cohere Health, an early-stage healthtech startup, is seeking a Marketing Operations Specialist to support its rapidly growing marketing function. You will report to the Manager of Marketing Operations in India while collaborating closely with the Demand Generation team in the US.
In this role, you'll sit at the intersection of process, people, and technology, driving efficiency and impact across marketing operations. Your responsibilities span campaign execution, marketing automation, analytics, data governance, and process optimization.
Key responsibilities include:
**Campaign Operations**: Support campaign setup and execution across HubSpot and Salesforce, including audience/list creation, campaign tracking, account and contact research, QA, and post-campaign reporting.
**Marketing Automation & CRM**: Manage segmentation, workflows, campaign management, data hygiene, and ongoing database maintenance across HubSpot and Salesforce platforms.
**Reporting & Analytics**: Build and maintain recurring marketing reports and dashboards covering campaign performance, MQAs, account engagement, pipeline contribution, and ROI using Tableau and Google Sheets.
**Data Quality & Governance**: Identify and resolve account, contact, campaign, and engagement data issues; support enrichment and data quality initiatives.
**AI & Workflow Optimization**: Leverage Claude and other AI tools to improve research, analysis, documentation, reporting, and repetitive marketing workflows while maintaining appropriate QA.
**Project Coordination**: Manage assigned projects and tasks in Monday.com, proactively communicate status, dependencies, and blockers, and ensure work stays on schedule.
**Process Documentation**: Create and maintain SOPs, playbooks, and process documentation in Confluence while identifying opportunities to simplify and improve existing processes.
You will also support Information Security Management System (ISMS) responsibilities, including maintaining fair understanding of information security practices, aligning to organizational policies, and staying updated with ISMS roles as assigned.
Cohere Health's clinical intelligence platform and agentic AI-powered solutions connect health plans' strategic goals and providers' needs, optimizing the speed, cost, and quality of care. The company has been recognized on TIME's World Top HealthTech Companies 2025 list, the 2025 Inc. 5000 list, and in the Gartner Hype Cycle for U.S. Healthcare Payers.
**Requirements:**
**Must-haves:**
- 5 years of work experience in B2B or D2C marketing ops, martech, or rev ops
- Working knowledge of HubSpot and Salesforce (list management, campaign/member management, segmentation, data hygiene, basic reporting)
- Proficiency with Tableau (reporting/dashboards), Claude (AI platform), Monday.com (project management), and Google Workspace
- AI fluency: comfortable using AI tools such as Claude to research, analyze and structure data, document processes, automate repetitive work, and improve existing marketing workflows
- Clear communication and proactive escalation of blockers
- Ability to own projects from briefing through delivery with minimal hand-holding
**Nice-to-haves:**
- Ability to follow established SOPs while identifying gaps, inefficiencies, data issues, and opportunities to improve or automate workflows
- HubSpot certifications
- Demonstrated success in HubSpot and/or Salesforce management
