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Salary: USD 121,000 - 175,000 / annual
Gong is seeking an Email Marketing Manager to lead the execution of email strategy across the full customer lifecycle. This is a hands-on craft role for someone who treats email as a conversion channel and is fluent in brand-led nurture, lifecycle messaging, and sales-style outreach.
You will own email program execution from 1:many brand and nurture campaigns to 1:1 sales-style sequences. Responsibilities include writing and optimizing email copy across nurture flows, lifecycle programs, behavioral triggers, event follow-ups, MQL re-engagement, and high-intent sales sequences. You will support automated sales MQL follow-up and signal-led motions in partnership with Pipeline Ops and Sales leadership, building Gong Engage flows and personalization frameworks that feel human and drive replies.
You will maintain a library of email frameworks, subject line patterns, and reusable messaging components while preserving voice and tone guidelines at scale. You'll execute structured A/B and multivariate testing programs, track results against KPIs, and use learnings to optimize performance. Close partnership with the Senior GTM Automation & Systems Manager will be essential to translate audience strategy and segmentation into timely, relevant messaging.
Deliverability and engagement quality are core responsibilities: you'll manage sender reputation, engagement rates, list health signals, spam triggers, and brand consistency across every send. You will use AI tools as a core part of your craft to generate variants, pressure-test angles, accelerate drafts, and explore creative directions. Collaboration with Demand Gen, Content, Product Marketing, and Field Marketing ensures email programs reflect current GTM priorities and segment narratives. You will apply and uphold QA standards and copy review processes so every email meets a consistent quality bar.
QUALIFICATIONS:
- 5+ years in email marketing, lifecycle marketing, or closely related role in B2B SaaS or enterprise software, with hands-on experience executing both marketing nurture programs and sales-style 1:1 email motions
- Strong understanding of the difference between marketing email and sales emails as channels
- Hands-on experience writing and optimizing email programs inside Marketo and sales engagement platforms (Gong Engage, Outreach, Salesloft)
- Proficiency in AI to write, test, and improve
- Hands-on experience executing A/B and multivariate tests with analytical rigor to interpret results
- Working knowledge of email deliverability fundamentals: engagement-based reputation, list hygiene, suppression strategy, CAN-SPAM, GDPR
- Working understanding of GTM strategy fundamentals: ICP, personas, buying stages, signals
- Background in environments where marketing email and SDR outreach are tightly coordinated (Marketo + Gong + Salesloft/Outreach + Salesforce); experience writing for or partnering with sales teams preferred
- Strong editorial instincts paired with strong data instincts; equal energy for narrative, subject lines, and conversion rate optimization
- Collaborative systems thinker who can partner with technical automation counterparts, translate strategy into messaging, and document work clearly
