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Salary: USD 197,500 - 250,000 / annual
Vuori, a category-defining athletic apparel brand, is seeking a Senior Director of Marketing & Creative Operations to lead the operational backbone of its marketing and creative organization. This is a strategic leadership role reporting to the CMO, responsible for driving end-to-end execution, cross-functional alignment, and organizational efficiency across all marketing and creative teams.
You will oversee the strategy, systems, and production engine that bring the Vuori brand to life across every channel and touchpoint. Key responsibilities include:
**Strategic Leadership:** Define and drive operational vision, structure, prioritization, and long-term roadmap for marketing and creative operations. Set priorities and workflows connecting brand strategy to creative pipeline—from briefing and resourcing through review and delivery. Partner with the CMO and executive leadership to align marketing execution with business objectives. Champion operational excellence, define KPIs and metrics to measure efficiency and quality, lead change management, and provide cohesive leadership across the marketing department.
**Operations & Execution:** Oversee end-to-end GTM, campaign, and seasonal execution with integrated marketing process and project management. Build scalable systems, tools, and workflows to maximize efficiency. Manage the marketing and creative operations technology stack, ensuring tools are optimized and effectively utilized. Oversee cross-functional timelines, milestone tracking, resource allocation, and budget coordination. Lead capacity planning to guide prioritization and ensure effective execution. Establish accountability structures for on-time, on-budget delivery. Lead operational planning for seasonal and brand campaigns, partnerships, and product launches.
**Cross-Functional Alignment:** Serve as the primary connector between Marketing, Creative, Merchandising, Design, Sales, Retail, Wholesale, Production, and Leadership. Work closely with Product-to-Market (P2M) on milestone sequencing and timing. Represent Marketing in key business and operational planning meetings to drive organizational strategy. Ensure Marketing has a clear, strategic voice in critical cross-functional decisions. Partner with international and regional teams for global alignment.
**Team & People Leadership:** Directly manage and develop the Marketing and Creative Operations teams. Foster a high-performance culture built on accountability and collaboration. Mentor team members and create career growth pathways. Set team goals, manage performance, and build organizational capacity. Partner with all Marketing, Creative, Production, and Studio leadership.
**Requirements:**
- Bachelor's degree or equivalent years of experience preferred
- 12+ years of experience in marketing, creative, or brand operations leadership roles, including 7+ years in a management capacity
- Proven track record building and scaling creative operations or marketing operations functions within a fast-growing consumer brand
- Strong experience managing cross-functional teams spanning creative, marketing strategy, and production
- Deep understanding of GTM and integrated marketing across commercial channels
- Excellent leadership and people management skills with experience building and developing high-performing teams
- Strong project management and organizational skills with ability to manage multiple priorities in a fast-paced environment
- Passion for apparel, fitness, and the active lifestyle space strongly preferred
