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Vitalize is an AI operating system for healthcare labor and capacity management, trusted by leading health systems nationwide. The company has raised $31M+ from top healthcare and technology investors.
You'll be Vitalize's first Content Marketing hire, owning the content strategy and execution to shape how healthcare leaders understand the company's solutions. This is a hands-on role where you'll develop strategy and create the work yourself.
Key responsibilities:
- Own content strategy: develop editorial themes, formats, and distribution plans targeting healthcare executives and operational leaders
- Create exceptional content across multiple formats: customer stories, thought leadership, reports, guides, executive content, webinars
- Conduct customer interviews to capture compelling problems, outcomes, and learnings from health system leaders
- Partner with founders and internal experts to turn healthcare labor and capacity insights into compelling points of view
- Optimize content for discoverability: understand what healthcare leaders search for and build content for traditional search and emerging AI discovery
- Build end-to-end content campaigns from concept through creation and distribution
- Measure impact: track search visibility, engagement, conversion, and pipeline influence to inform future content decisions
- Create systems and processes for content scalability, reusability, and measurement
- Work cross-functionally with Marketing, Sales, Product, Customer Success, and founders
The role is based in Vitalize's Jackson Square office in San Francisco, with an unlimited travel budget to visit customer sites.
REQUIREMENTS:
- 4+ years of content marketing experience, ideally in B2B SaaS, healthcare, or complex industries
- Exceptional writing and editing skills; ability to make complicated ideas clear, interesting, and memorable
- Strong instinct for compelling storytelling and editorial judgment
- Proven experience developing content strategy and personally executing the work
- Strong interviewing skills and ability to extract compelling insights from customers and subject matter experts
- Experience with SEO, content analytics, and using search/customer data to identify opportunities
- Familiarity with AI search and LLM discovery; excitement about experimenting with emerging channels
- Experience creating and distributing content across multiple formats and channels
- Strong cross-functional collaboration skills with customers, executives, and internal teams
- High ownership mentality and comfort with ambiguity; excited to build the function from scratch
- Genuine curiosity about healthcare and Vitalize's problems
