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Salary: USD 93,000 - 110,000 / annual
Customer.io is seeking an Events Marketing Manager to own in-person events and webinars across the EMEA region. Over 9,000 companies use Customer.io's platform to send billions of emails, push notifications, in-app messages, and SMS daily, powered by real-time behavioral data.
In this role, you will lead live field events, hosted customer and prospect experiences, and sponsored conferences across EMEA, while running monthly EMEA webinars. You'll partner closely with Demand Gen, Content, Design, Partnerships, and EMEA Sales to create polished, thoughtful events tailored to EMEA markets rather than copying NA programming. You'll ramp alongside the current Events Manager and take full ownership of EMEA within your first 90 days.
Key responsibilities include:
- Own and manage the EMEA in-person events calendar (field events, hosted experiences, sponsored conferences, activations)
- Partner with Events Team and Demand Gen to define goals, audiences, formats, and success metrics specific to EMEA
- Evaluate EMEA sponsorships, speaking slots, and event formats against goals
- Manage day-to-day logistics: vendor coordination, timelines, run-of-show, speaker prep, and on-the-ground support
- Partner with Content, Brand, Product Marketing, and Sales to develop compelling event assets and presentations
- Oversee registration flows, pre-event communication, and attendee experience from first touch to follow-up
- Run monthly EMEA webinars end-to-end (topic/speaker selection, registration, promotion, follow-up)
- Execute multi-channel promotional plans across email, social, and partner channels for EMEA audiences
- Collaborate with Demand Gen, Marketing Ops, and Sales to ensure lead capture, routing, and follow-up
- Track EMEA event performance (pipeline, revenue, deal acceleration, engagement)
- Share insights and recommendations to improve ROI and attendee experience
- Maintain documentation, templates, and repeatable workflows for scalability
Success looks like: EMEA events running smoothly and feeling built for the region; steady growth in attendance and engagement; tight Sales-Marketing alignment; surfaced insights that sharpen the program; and improved EMEA-specific playbooks and processes.
This role includes 15%+ travel for EMEA field events, conferences, and onsite support.
REQUIREMENTS:
- Based in the UK or Ireland (London or Dublin ideal)
- 4+ years in event marketing within B2B SaaS
- Experience running in-person events across formats (field events, hosted experiences, conferences), ideally across multiple EMEA markets
- Experience running webinars and enthusiasm for managing both a busy in-person calendar plus approximately one webinar per month
- Strong project management skills—ability to juggle timelines, tasks, and teams across time zones
- Experience collaborating with Sales and supporting event-driven follow-up
- Comfortable with marketing automation tools (Customer.io, Marketo, etc.) and Salesforce
- Familiarity with webinar platforms (Livestorm, Zoom, Sequel) and event management tools
- Understanding of lead capture, UTMs, and event pipeline attribution
- Ability to partner with Rev/Marketing Ops to troubleshoot data flows and ensure clean reporting
- Comfortable with 15%+ travel
