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OpenX is seeking a Senior Director of DSP Partnerships & Growth to lead commercial strategy and revenue expansion across its Demand-Side Platform (DSP) partnership portfolio. This role combines strategic partnership development, revenue growth accountability, and team leadership within a high-scale digital advertising marketplace.
Key Responsibilities:
Strategic Partnerships & Revenue Growth: Own commercial performance and revenue targets across the DSP partnership portfolio. Develop differentiated strategies for enterprise, growth, and emerging DSP accounts. Build and deepen senior-level relationships with leading DSPs, positioning OpenX as a preferred supply partner. Establish joint business plans focused on growing share of wallet and accelerating adoption of OpenX solutions. Lead complex commercial negotiations and executive engagement with key partners. Proactively identify growth opportunities through analysis of DSP spending trends, advertiser behavior, and competitive dynamics.
Demand Growth & Diversification: Execute DSP-focused demand diversification initiatives aligned with OpenX's broader strategy. Identify and develop relationships with emerging DSPs and buying platforms. Develop strategies to expand demand across CTV, mobile app, display, video, and emerging advertising environments. Identify opportunities to connect DSP demand with advertiser, agency, and publisher priorities. Translate evolving market dynamics into actionable commercial strategies.
Product Strategy & Commercial Innovation: Serve as a strategic commercial partner to Product, Engineering, and Strategy teams. Advance partnership opportunities around emerging technologies including containerized bidding, identity activation, curation, and supply-path optimization. Develop commercial strategies that accelerate partner adoption of differentiated OpenX capabilities. Translate complex technical concepts into compelling value propositions for DSP executives.
Commercial Leadership & Cross-Functional Execution: Lead day-to-day DSP partnerships business with clear priorities and accountability. Partner with DSP Operations on aligning commercial growth with technical performance and operational scalability. Collaborate across Buyer Development, Publisher Development, Commercial Operations, Product, Finance, and Legal. Establish clear commercial KPIs, revenue forecasts, and pipeline visibility. Provide data-driven recommendations on partnership investments and competitive threats.
Team Leadership & Organizational Development: Lead, coach, and develop a high-performing DSP Partnerships team. Evolve the organization from reactive relationship management toward proactive partnership development. Establish scalable processes for account segmentation, joint business planning, and executive engagement. Set clear performance expectations and ensure focus on highest-impact opportunities.
Requirements:
- 10+ years of experience in programmatic advertising, ad tech, or digital media, including significant experience with DSPs, SSPs, or other advertising technology platforms
- Demonstrated track record of driving measurable revenue growth through strategic partnerships, business development, or commercial leadership
- Experience building new commercial opportunities and expanding existing relationships beyond traditional account management
- Deep understanding of the programmatic ecosystem, including real-time bidding, supply-path optimization, identity, auction dynamics, and DSP/SSP economics
- Established credibility and executive-level relationships across major DSPs and the broader programmatic advertising ecosystem
- Proven ability to develop commercial strategies, negotiate complex agreements, and independently manage a portfolio of high-value partnerships
- Experience leading, coaching, and developing commercially oriented teams with clear performance accountability
- Strong analytical and financial acumen, including revenue forecasting, partnership economics, opportunity sizing, and investment prioritization
- Ability to navigate technical product discussions and translate complex capabilities into compelling commercial opportunities
- Exceptional executive communication, stakeholder management, and cross-functional leadership skills
Preferred Qualifications:
- Experience working directly within a DSP, SSP, or major programmatic buying platform
- Familiarity with emerging programmatic technologies, including containerization, identity interoperability, curation, and alternative supply access models
- Track record of building new partnership categories, developing emerging demand channels, or commercializing technical solutions
- Experience influencing product strategy and collaborating with Product and Engineering teams on commercially significant initiatives
