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Salary: USD 145,000 - 200,000 / annual
Chime is hiring a Senior CRM Manager to join the Lifecycle & CRM Marketing team. This is a hands-on, technical role focused on owning the technical foundation and strategy behind how Chime engages members across email, push, in-app, and SMS channels.
You will own the strategy, roadmap, and day-to-day health of Chime's CRM platform and channel ecosystem, setting clear technical direction tied to member experience and business outcomes. Key responsibilities include:
• Leading principal-level projects to implement, integrate, and scale new CRM tools and capabilities, from vendor evaluation through rollout and impact measurement
• Monitoring and improving channel health across all channels, including deliverability, sender reputation, opt-in rates, frequency management, and consent management
• Designing and improving lifecycle execution processes including campaign intake, build standards, QA, governance, and documentation
• Partnering with Engineering and Data Engineering on data foundations: event and attribute design, data flows, APIs, webhooks, and real-time triggering
• Building and refining complex, data-driven journeys and personalization logic (e.g., Liquid, Connected Content, dynamic segmentation)
• Leading the team toward more automated, agent-assisted, and personalized member journeys using AI tools and automation
• Owning outcomes for your area, connecting platform improvements to reach, engagement, operational efficiency, retention, primacy, and LTV
You will operate with high independence, lead through ambiguity, and partner closely with Lifecycle Marketing, Engineering, Data Engineering, Product, Data Science, Analytics, and Legal & Compliance.
Chime is a fintech company (not a bank) that provides user-friendly financial tools to help members achieve financial progress. The company operates with an owner's mindset, emphasizing member obsession, integrity, and bold execution.
Workplace: Four days per week in office, Fridays from home for those near an office; fully remote options available for some roles.
REQUIREMENTS:
• 6–8+ years of experience in CRM, marketing operations, marketing technology, or lifecycle marketing with significant focus on technical and operational aspects
• Deep hands-on expertise with at least one enterprise CRM or marketing automation platform (Braze, Iterable, Salesforce Marketing Cloud) including advanced journey building, segmentation, and personalization
• Track record of leading tool implementations, migrations, or major platform integrations end-to-end with cross-functional and technical partners
• Strong knowledge of channel health and deliverability including authentication, list hygiene, reachability, and consent management across email, push, and SMS
• Working knowledge of data infrastructure: SQL, event schemas, APIs, webhooks, CDPs or reverse ETL tools (Segment, mParticle, Hightouch, Census), and analytics tools (Hex, Looker, Statsig)
• Experience designing and running operational processes like QA frameworks, governance models, and intake systems that scale
• Experience bringing AI and automation into daily work with clear perspective on how CRM technology and lifecycle marketing are evolving
• Ability to turn technical complexity into clear recommendations, influence senior partners, operate independently, and recognize when escalation is appropriate
• Deep member obsession and judgment to balance member experience, compliance, and business needs
PLUS (nice-to-have):
• Experience in fintech or other regulated industries
• Comfort with HTML/CSS and templating languages
• Experience building monitoring or alerting for channel health
• Experience designing automation- or agent-driven journeys
