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Kraken, one of the world's longest-standing crypto platforms (founded 2011, trusted by 10M+ users), is seeking a Senior Creative Designer for Performance Marketing to own end-to-end paid creative execution for Kraken Consumer and Krak products.
You will concept, produce, and ship paid creative across spot trading, margin, futures, staking, and OTC services. This is a senior individual contributor role reporting to the Creative Lead, Consumer Creative & Design, with no direct reports. Senior here means craft and automation leadership: you set the bar for paid static on the team, work with AI-enabled processes, and are the go-to person for performance creative questions.
Key responsibilities:
- Own paid static creative for Kraken Consumer across product launches, campaigns, promotions, and always-on activity
- Build for Meta, TikTok, YouTube, LinkedIn, Reddit, and X, understanding platform-native specs and what resonates on each
- Concept and cut performance video (9:16 sound-on through 1:1 and 4:5 formats) to ship complete cross-format campaign sets
- Produce AI-generated and AI-assisted video and imagery, knowing when AI is the fastest route to great creative and when it isn't
- Pitch culturally timely, internet-native concepts beyond literal brief execution; build winners into reusable creative pillars
- Version and localize at scale across markets, languages, formats, and regulatory requirements (typically a dozen workstreams in flight monthly)
- Build creative designed for testing; read performance results, form hypotheses on why variants won, and iterate hooks and concepts accordingly
- Partner with Product Marketing, compliance, and regional teams to navigate approvals without losing creative impact
- Maintain high craft standards and clean files that others can build on
The Consumer Creative & Design team owns end-to-end creative execution across paid, owned, and organic surfaces, working closely with Product Marketing, Performance Marketing, Content & Social, Lifecycle, and regional leads.
REQUIREMENTS:
- 5+ years in performance creative at a high-volume in-house team or performance agency, ideally in fintech, crypto, gaming, or other regulated categories
- Portfolio demonstrating paid static work (primary focus) with briefs, objectives, and results where shareable; include 2-3 full video cuts, at least one AI-generated or AI-assisted piece with notes on tooling vs. creative contribution, and one tested concept with data insights and iteration rationale
- Layout, hierarchy, type, and composition that hold up at thumbnail size, in-feed, and across multiple languages
- Platform-native instincts across Meta, TikTok, and YouTube; ability to explain why the same idea requires different builds per platform
- Real video skills from concept through finished, sound-designed cut
- High-level command of generative AI video and image tooling with shipped work to demonstrate
- Experience inside structured creative testing programs; fluency in metrics (thumb-stop rate, hook rate, CTR, CVR, CPA, ROAS); ability to distinguish real winners from underperformers and translate test results into creative decisions
- Fluency in internet and meme culture with comedic timing and instinct for cultural relevance
- Speed without sloppiness; comfort with fast turnarounds, multiple review rounds, and late changes
- Comfort working within regulatory constraints and designing layouts that survive risk warnings and market-specific requirements
- Solid copywriting instinct: plain language, value-first, no hype or jargon
- Proficiency in Figma and Adobe CC (After Effects, Premiere, Photoshop) plus strong generative AI skills
- Curiosity about investing and crypto; ability to make the space legible to others
