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Blue Bottle Coffee Korea seeks a Senior Creative Designer to lead the development and execution of campaign-driven creative work. This role translates brand strategy and business objectives into compelling creative ideas and integrated visual expressions across social, digital, cafe, retail, product, and campaign touchpoints.
You will lead the creative development of seasonal campaigns, product launches, cafe activations, and brand collaborations from concept through execution. You'll develop campaign ideas and visual storytelling designed to resonate in Korea, with social and digital communication as key creative channels. Your work will span social, digital, cafe, retail, product packaging, merchandise, and other brand touchpoints.
You will translate brand and business priorities into clear creative concepts, visual narratives, and campaign systems that scale across multiple channels. Working closely with Go-To-Market, Product, PR/Social, Retail, and cross-functional partners, you'll ensure creative ideas integrate into broader campaign strategy. You'll steward and evolve Blue Bottle Coffee's visual identity in Korea, balancing global brand consistency with local cultural relevance.
You will direct internal and external creative collaboration—including agencies, photographers, illustrators, creators, and production partners—to ensure consistently high standards of craft and execution. You'll stay close to culture, design, social behavior, and emerging creative formats to identify new ways for Blue Bottle to communicate with its audience.
This position is based in Seoul and reports to the Brand Director, Korea.
QUALIFICATIONS:
- Bachelor's degree in Graphic Design, Visual Communication, or related field
- 8+ years of relevant creative design experience
- Strong portfolio demonstrating campaign thinking, brand storytelling, social/digital communication, and high-quality visual execution across multiple touchpoints (portfolio is mandatory)
- Experience working with premium, lifestyle, hospitality, retail, culture, or design-led brands (preferred)
- Proven experience leading integrated campaigns from concept development through production and launch across digital and physical touchpoints
- Strong understanding of social content, digital behavior, and contemporary visual culture, particularly within the Korean market
- Advanced proficiency in Adobe Creative Suite, with strong knowledge of print, packaging, production, and digital design
- Experience briefing, directing, and managing external creative and production partners
- Strong communication skills in Korean and working proficiency in English
