SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Kraken, one of the world's longest-standing crypto platforms (founded 2011, trusted by 10M+ users), is seeking a Senior Creative Designer for Performance Marketing to own end-to-end creative execution for paid campaigns across Kraken Consumer and Krak.
You will concept, produce, and ship paid creative assets—primarily static, but also performance video and AI-generated content—for channels including Meta, TikTok, YouTube, LinkedIn, Reddit, and X. This is a senior individual contributor role reporting to the Creative Lead, Consumer Creative & Design, with no direct reports.
Key responsibilities:
- Own paid static creative for product launches, campaigns, promotions, and always-on activity
- Build platform-native creative across Meta, TikTok, YouTube, LinkedIn, Reddit, and X, understanding what resonates on each platform
- Concept and produce performance video (9:16 sound-on, 1:1, 4:5 formats) as complete cross-format campaign sets
- Produce AI-generated and AI-assisted video and imagery, knowing when AI is the fastest route to quality
- Pitch culturally timely, internet-native concepts and build winners into reusable creative pillars
- Version and localize at scale across markets, languages, formats, and regulatory requirements (typically a dozen workstreams in flight monthly)
- Design creative for testing; read performance data, form hypotheses on why variants won, and iterate
- Partner with Product Marketing, compliance, and regional teams to navigate approvals without losing creative impact
- Maintain high craft standards and clean files for team collaboration
You will bring craft and automation leadership to the team, setting the bar for paid static and serving as the go-to person for performance creative questions.
REQUIREMENTS:
- 5+ years in performance creative at a high-volume in-house team or performance agency, ideally in fintech, crypto, gaming, or other regulated categories
- Portfolio demonstrating paid static work with briefs, objectives, and results; include 2-3 full video cuts, at least one AI-generated or AI-assisted piece with notes on tooling vs. creative input, and one tested concept with data insights and iteration rationale
- Layout, hierarchy, type, and composition that work at thumbnail size, in-feed, and across multiple languages
- Platform-native instincts across Meta, TikTok, and YouTube with ability to explain why the same idea needs different builds per platform
- Real video skills from concept through finished, sound-designed cut
- High-level command of gen AI video and image tooling with shipped work to demonstrate
- Experience in structured creative testing programs; fluency in thumb-stop rate, hook rate, CTR, CVR, CPA, ROAS, and ability to translate test results into creative decisions
- Fluency in internet and meme culture with comedic timing and instinct for cultural relevance
- Speed without sloppiness; comfort with fast turnarounds, multiple review rounds, and late changes
- Ability to work within regulatory constraints and design layouts that survive risk warnings and market-specific requirements
- Solid copywriting instinct: plain language, value-first, no hype or jargon
- Proficiency in Figma and Adobe CC (After Effects, Premiere, Photoshop) plus strong gen AI skills
- Curiosity about investing and crypto; ability to make the space legible to others
