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Salary: USD 75,000 - 80,000 / annual
Home Chef, founded in 2013, is the leading meal solutions company with both retail and online presence, available at homechef.com and in over 2,100 Kroger grocery stores. The company also operates Tempo, a newer brand featuring ready-to-heat, better-for-you meals delivered directly to customers.
You will serve as Senior Associate of Marketing Technology & Automation, supporting the technology, data, automation, and technical execution capabilities that power the customer lifecycle marketing strategy. Working closely with the Manager of Marketing Technology & Automation, you will translate marketing strategies and campaign requirements into scalable, technically sound solutions across the marketing technology ecosystem.
Key responsibilities include:
**Campaign Enablement:** Partner with the Lifecycle Marketing team to translate campaign strategies into executable campaigns using marketing technology platforms. Develop and troubleshoot complex multi-step automations and journeys, including decision rule logic, wait conditions, data extension targeting, and cross-channel messaging. Build and maintain dynamic email templates using HTML, CSS, and AMPscript conditional logic. Troubleshoot ESP campaign setup and execution issues.
**Data & Audience Operations:** Execute day-to-day activities within the CDP to ESP pipeline, including audience creation, segmentation, flow creation, scheduling, testing, and deployment. Partner with Lifecycle Marketing to leverage CDP capabilities for targeting and personalization. Maintain segmentation and operational assets. Document technical processes and platform best practices.
**Technical Quality Assurance & Campaign Validation:** Own technical QA for lifecycle marketing campaigns, including Salesforce Marketing Cloud pre-send validation, audience validation, render testing, link testing, and personalization checks. Test and validate triggered communications and customer journeys prior to launch. Investigate unexpected campaign behavior and data discrepancies. Establish and maintain operational QA processes. Provide technical guidance to Lifecycle Marketing and cross-functional support for external stakeholders.
This position requires 0% travel and is based in Chicago, IL.
**Requirements:**
- 3+ years of hands-on experience in marketing automation, executing lifecycle marketing campaigns
- Strong experience building event-driven customer journeys using behavioral triggers, customer data, audience segmentation, and multi-channel automations
- ESP experience, specifically Salesforce Marketing Cloud or major enterprise ESP
- Basic SQL knowledge for validating customer data
- Strong understanding of email marketing fundamentals and lifecycle marketing best practices
- SFMC Marketing Cloud Engagement Specialist Certification
- Strong AMPscript knowledge for dynamic content setup and A/B testing
- Experience with a Customer Data Platform (CDP); Simon AI is a plus
- Experience using Figma in collaboration with Lifecycle & Creative teams
- Familiarity with email testing platforms such as Email on Acid
- Completion of a four-year degree program in a related field
