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Salary: USD 105,000 - 124,000 / annual
Riverside Natural Foods Ltd., a Canadian-based, family-owned, B-Corp certified company, manufactures nutritious snacks including MadeGood and GOOD TO GO brands. The company is on an ambitious mission to double its business by 2030 and operates with a commitment to being a Triple-Bottom Line organization.
As Senior Associate Brand Manager for the MadeGood brand in the US, you will drive continued growth by collaborating with cross-functional teams to build and execute marketing programs that deliver against volume, revenue, and profit goals.
Key responsibilities include:
- Conduct analyses of brand health, business performance, innovation launches, and competitive landscape to identify opportunities and provide recommendations
- Lead SKU rationalization reviews and recommend portfolio optimization actions based on business performance
- Collaborate with Sales to create consumer-centric sales strategies, identify profitable brand growth opportunities, and support innovation sell-in
- Translate brand strategies into sales and customer-facing materials
- Manage, track, and optimize marketing budget to help scale business impact
- Collaborate with Brand Communications team to build briefings for annual marketing channel plans, supporting both base business and innovation
- Work with Brand Innovation Team, R&D, and Project Management to bring the right innovations to market
- Own launching US-specific innovations including channel-specific packs and flavors
- Be a culture champion and positive force in the organization
The role is based in Chicago and requires in-office presence. Riverside emphasizes a flat organizational structure with access to leadership and production staff, values-led decision-making, and a commitment to continuous improvement and personal development.
REQUIREMENTS:
- Bachelor's degree in Marketing or related business field (MBA an asset)
- Minimum 3 years progressive experience in CPG brand management (2+ years as an Associate Brand Manager)
- Strong understanding of the US consumer (food experience a plus)
- Self-starter with high level of initiative and flexibility
- Strong analytical skills and proficiency with syndicated data (IRI, Nielsen, SPINS), Microsoft Excel, and PowerPoint
- Understanding of product P&L and business management
- Ability to build and maintain strong working relationships and influence peers, leaders, cross-functional and retail partners
- Team player with ability to adapt to changing situations in a fast-growing company
- Results-oriented, highly motivated, and takes ownership for results
- Demonstrates humility, respect for company values, and passion with positive attitude
