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Rula is a mental health platform seeking a Senior Affiliate Marketing Manager to own the affiliate channel end-to-end. You will drive patient acquisition through data-driven affiliate marketing, managing investment decisions, partner relationships, forecasting, roadmap development, and patient journey optimization.
You will have dotted-line responsibility over an Affiliate Specialist, an external contractor, and virtual assistants. Your core responsibilities include recruiting and growing high-quality publishers, optimizing partner performance, and maintaining channel integrity through compliance and fraud/quality auditing. You will work closely with internal stakeholders (Analytics, Finance, Provider Success) and leadership to diagnose problems, communicate solutions, and execute at scale.
This is a critical channel for Rula's patient marketing strategy. You must be an excellent communicator and storyteller with the drive to make things happen in a collaborative environment. You will manage large budgets ($1M+ per month in partner spend), understand affiliate tracking and attribution deeply, and operate with ROI discipline at granular levels (partner, state, or below aggregate channel performance).
Rula is remote-first and currently hires across most U.S. states (excluding Hawaii). The company emphasizes mental health and well-being, offering 100% remote work, comprehensive health benefits, 401(k) access, generous time-off including two company-wide shutdown weeks annually, paid parental leave, EAP support, quarterly department stipends, home office stipend with $50/month internet/cell allowance, and a $50/month wellness stipend.
REQUIREMENTS:
- 8+ years of professional experience directly executing and managing affiliate marketing programs
- Affiliate network/platform mastery (Impact or equivalent such as Commission Junction, Rakuten, Partnerize); expert understanding of partner onboarding, tracking setup, commissions/payout structures, and optimization levers
- Direct experience managing large budgets/partner spend ($1M+ per month)
- Proven track record recruiting, negotiating with, and managing publisher/affiliate partners to grow and improve channel outcomes
- Experience with affiliate tracking, attribution, and fraud/compliance auditing
- Cross-functional collaboration experience with Finance and Analytics to improve channel outcomes
- Demonstrated expertise in data-driven, ROI-based affiliate programs, including managing ROI at granularity below aggregate channel performance (partner or state level)
PREFERRED QUALIFICATIONS:
- Hands-on experience with Impact platform
- Experience leading a team, VAs, or specialists
- Experience managing marketplace/directory partners (e.g., Psychology Today, ZocDoc) and/or retail partners like Amazon
- Track record building/leveraging AI agents to automate affiliate operations
- Proficiency with Looker or equivalent data visualization tools
- Proficiency with first-party data integration tools like Freshpaint, Segment, etc.
