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Rapyd is a global fintech platform unifying payments, payouts, and financial services across 150+ countries. The company operates offices in Tel Aviv, Amsterdam, Singapore, Iceland, London, Dubai, Hong Kong, and the U.S., serving as a critical infrastructure layer for global commerce.
As Solutions Marketing Manager, you will lead go-to-market (GTM) strategy and execution for Rapyd's payments technology. You'll translate complex fintech capabilities into compelling campaigns, messaging, and sales enablement tools that drive customer acquisition and deal closure.
Key responsibilities include:
- Developing and executing GTM marketing plans aligned with business unit strategy
- Defining ideal customer profiles and buyer personas to inform positioning
- Creating product positioning based on customer insights, product differentiators, and competitive advantages
- Writing thought leadership, industry insights, and website content
- Designing ads, landing pages, and primary marketing assets to generate qualified leads
- Managing cross-functional teams (sales, product, marketing) to deliver on-time, accurate campaign deliverables
- Building and maintaining strong partnerships across sales, product, and marketing leadership
- Measuring campaign impact, reporting results, and recommending new initiatives to drive business growth
You will report to the marketing leadership team while working closely with product and sales executives. Success requires the ability to operate across organizational boundaries, manage stakeholder alignment, and drive initiatives from ideation through execution with clear measurement frameworks.
Requirements:
- Excellent interpersonal, written, and verbal communication skills
- Strong presentation and process facilitation abilities
- Demonstrated experience building, executing, and measuring campaign success and product launches
- Proven ability to work with executive-level leaders and across organizational lines
- Experience translating complex technology into actionable marketing strategies
- Ability to thrive in fast-paced environments and drive new initiatives with meaningful metrics
- Experience involving key stakeholders to validate launch goals, KPIs, and success criteria
