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Salary: USD 75,000 - 80,000 / annual
Misfits Market is a high-growth, mission-driven e-commerce startup focused on reducing food waste by delivering organic produce, high-quality meats, seafood, plant-based proteins, and other groceries at up to 30% off traditional retail prices to nearly every zip code in 48 states. The company operates one of the most carbon-efficient grocery delivery models and has saved over 190 million pounds of food from waste.
You will create and edit short-form video content that brings Misfits Market's brand story to life across Meta, YouTube, TikTok, and emerging platforms. Reporting to the Creative Director, you'll work at the intersection of brand strategy and production, combining strong storytelling with production speed and a willingness to test and iterate rapidly.
Key responsibilities include:
- Create and edit video content for organic social, onsite, and paid social channels
- Collaborate with Growth Marketing to execute video ad concepts that drive new customer signups, testing messaging, hooks, formats, and visuals to improve CAC and ROAS
- Produce iterations of winning ads based on performance data and learnings
- Stay current with social video trends, competitor creative, and platform innovations
- Champion strategic, data-informed storytelling that reflects the Misfits brand voice
- Execute video concepts through filming in various settings (home, outdoor, on-location) with occasional travel
- Maintain and organize content libraries including b-roll, UGC footage, and internal assets to support creative remixing and scalability
You'll thrive if you love crafting compelling stories about the food system and its producers, can quickly adapt to Misfits' established tone and visual style, and enjoy working fast while testing relentlessly to see what resonates with audiences.
Requirements:
- 2–3 years of experience in short-form video production for a brand; ideally with experience creating ads that directly drove purchases, subscriptions, or sign-ups
- Proactive and resourceful; able to turn a brief into polished video (shooting, editing, delivering) within a week; comfortable getting scrappy
- Strong understanding of brand marketing principles, consumer purchase behavior, and how to translate these into compelling, customer-centric video content
- Passion for food, groceries, cooking, and sustainability; excited to tell stories about better shopping and reducing waste
- Proficiency with Adobe Premiere or similar editing software; basic familiarity with After Effects or CapCut is a plus
- Strong storytelling instincts for punchy hooks and clear CTAs that improve engagement metrics like hook rates and view retention
- Sharp eye for visual pacing, storytelling, and platform-specific nuances
- Experience creating videos for Facebook, Instagram Reels, TikTok, or YouTube Shorts with measurable business impact
- Understanding of social metrics (CTR, CVR, CAC, ROAS) and desire to improve them
- Ability to collaborate cross-functionally with Growth, Site Merchandising, and Merchandising teams
- Bonus: Animation skills and experience directing UGC-style shoots
