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Salary: USD 110,000 - 130,000 / annual
Pomelo Care is a virtual medical practice for women and children, offering care across pregnancy, postpartum, pediatrics, menopause, and perimenopause. They combine 24/7 clinical care with technology to reach patients earlier, identify risks sooner, and deliver personalized care.
You will own the full creative lifecycle for patient acquisition, from deep patient insight and trend research through concepting, content creation, and post-campaign performance analysis. This is a high-ownership, strategy-and-operations-driven role reporting to the Head of Growth, New Ventures.
Key responsibilities:
- Mine qualitative and quantitative data (reviews, surveys, community forums) to develop deep patient understanding and translate insights into high-converting messaging and creative angles
- Spot emerging creative formats, viral hooks, and ad trends across Meta, TikTok, YouTube, and CTV; continuously generate fresh, net-new concepts
- Build and manage a streamlined project management system for creative assets; drive production timelines, manage external creative partners and agencies, and eliminate bottlenecks
- Build a rapid-fire production flywheel that moves assets from concept to live testing quickly
- Work closely with the Growth team to review paid channel performance weekly; turn performance data into actionable retros, double down on winning frameworks, and rapidly sunset underperforming assets
You will architect the creative pipeline, diversify creative formats, and scale winning concepts across paid channels with a focus on speed to market and shipping volume at high quality.
Requirements:
- 3–5 years of experience in performance creative strategy, growth marketing, or creative strategy at a DTC brand, healthtech company, or high-growth agency
- Highly organized and proactive with a track record of building efficient creative production workflows and managing external partners/agencies independently
- Excellent understanding of performance metrics (Hook Rate, Hold Rate, CTR, CAC, LTV) and ability to translate deep patient understanding into compelling ad messaging
- Always tracking what works across paid social, saving examples, pattern-matching successful ad structures, and adapting them to brand
- Focused on speed to market and shipping volume at high quality; able to brief, direct, and assemble winning video assets (does not need to be on camera)
- Skilled at bridging the gap between brand identity, clinical nuance, and direct-response performance needs
Bonus qualifications:
- Experience in healthcare, women's health, or high-trust/regulated DTC products
- Light hands-on video editing or static design skills (CapCut, Premiere, Figma, Canva) for rapid prototyping and mockups
- Experience managing external creator/influencer networks or agency workflows at scale
