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Canva is seeking a GCC Content Strategy Lead to drive content strategy and growth across the Gulf Cooperation Council region. In this role, you'll partner closely with the MENAP Country Manager to own content as a growth engine, ensuring Canva's local content library meets user needs and drives measurable business impact on MAU, retention, and revenue.
You'll work with the MENAP Design Lead to deliver culturally relevant content, champion local trends, and collaborate across country teams (SEO, Localisation, Creators, Product, Marketing) to ensure high-value content delivery. A Regional Content Strategy Lead will coach and support you as you execute regional direction at the country level.
Key responsibilities include:
- Developing and executing country-level content strategy, prioritizing growth levers and owning content health and production
- Ensuring content meets Canva's quality standards, resonates culturally, and drives strategic growth metrics
- Gathering feedback from sales, partners, and local peers to refine strategies
- Owning content performance across discovery and editorial surfaces, optimizing for engagement, activation, and retention
- Executing editorial strategy and identifying cultural moments to activate in partnership with Marketing, Social, and PR
- Acting as a strategic partner to the MENAP Country Manager and country peers to align priorities and drive content-led growth
- Building relationships with local creators and partners to activate a thriving content ecosystem
Note: At Canva, "Content" refers to templates and elements within the platform, not social media. This role focuses on ensuring the local library has what local users need, backed by data. An SEO background is valuable but this is not a long-form content writing role.
You'll gain exposure to strategy and operations at a high-growth technology company, working on complex content ecosystem problems with direct influence on product and strategy. You'll develop advanced strategic thinking, learn to scale operations, and work with cross-functional teams across Canva's international organization.
Requirements:
- 3-5+ years of experience in content strategy, regional business strategy and operations, partnerships, or similar roles within high-growth content, media, or marketplace global technology companies
- Deep understanding of content, trends, and aesthetics in your market(s), with a pulse on what resonates with local users
- Proactive, solutions-driven approach, capable of balancing strategy with hands-on execution
- Exceptional stakeholder management skills and ability to align cross-functional teams across regions
- Experience working in fast-moving, dynamic environments, comfortable with ambiguity and change
- Strong analytical skills to assess content performance and inform strategy adjustments
- Track record of successfully managing production workflows, partnerships, and/or supporting and activating local creators
- Arabic language skills and cultural knowledge relevant to your geographic market
- Ability to work effectively across different time zones
