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Monday.com is an AI work platform used by 250,000+ customers to bring people, workflows, and AI agents together on one flexible platform. The company is seeking a Senior Lifecycle Marketing Manager to own the strategy, architecture, and execution of programs that drive revenue across the customer journey.
In this high-ownership role, you will define and own lifecycle marketing strategy for your area of the funnel with ARR as the primary success metric. You'll architect the lifecycle program infrastructure including segmentation frameworks, behavioral trigger logic, channel orchestration, and journey design built to scale. You'll lead cross-functional lifecycle initiatives, driving alignment across product, sales, customer success, and data teams while setting direction and influencing roadmaps.
Key responsibilities include designing and executing multi-channel campaigns (email, in-app, push, SMS) that move users at the right moment with clear revenue attribution. You'll build personalized, behavior-driven journeys that feel individually tailored at scale, accelerating key user actions such as reaching value faster, going deeper on the product, or upgrading to the right plan. You'll use data, behavioral signals, and AI to push toward true 1:1 personalization at scale—the right message, to the right user, at the right moment, through the right channel.
You'll own the testing roadmap, A/B testing flows, messaging, segmentation, offers, and timing, using results to evolve strategy rather than just optimize individual campaigns. You'll work at the data layer, partnering with data and engineering teams to define event schemas, build audience logic, and ensure lifecycle programs are powered by reliable, well-structured behavioral data. You'll leverage AI tools to move faster, generating copy, synthesizing insights, scaling personalization, and identifying patterns that inform strategy. Finally, you'll translate performance data into clear recommendations for leadership, making the case for investment, prioritization, and strategic shifts.
Success is measured by ARR growth from lifecycle programs, behavioral conversion (users taking key actions as a result of lifecycle touchpoints), and program quality (well-architected, scalable programs that compound over time).
REQUIREMENTS:
- 6+ years in Lifecycle Marketing, CRM, or Growth Marketing, with meaningful experience in a SaaS, PLG, or subscription business
- Proven track record of driving revenue outcomes with clear attribution and measurable impact
- Experience owning lifecycle strategy end-to-end, not just executing campaigns; you've defined frameworks, set priorities, and made tradeoffs
- Strong program architecture skills: you know how to design scalable segmentation models, trigger logic, and journey flows, and can explain the thinking behind them
- Strong belief in and track record of building toward 1:1 experiences at scale, using segmentation, behavioral data, and automation to make every touchpoint feel relevant
- Comfortable working at the data layer, defining event taxonomies, working with CDPs or data warehouses, and partnering with engineers to build the right data foundation for lifecycle
- Hands-on experience with tools like Braze, HubSpot, Iterable, Salesforce Marketing Cloud, or similar platforms
- Comfortable working with AI tools in your day-to-day for content generation, data synthesis, audience analysis, or workflow automation; you see AI as a force multiplier, not a shortcut
- Confident leading cross-functional initiatives and influencing stakeholders at all levels; you bring clarity, drive alignment, and move things forward
- Excellent communicator who can translate lifecycle strategy into business impact for both technical and non-technical audiences
