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Creatify is an AI platform for advertising that helps marketers and agents plan campaigns, create ads, manage budgets, and optimize performance across channels. The company has surpassed $10M ARR, serves over 3 million users across 10,000+ teams, and counts leading brands like AppLovin, Comcast, Perplexity, Alibaba, HubSpot, Binance, and NewsBreak as customers. Creatify has raised $24M from top-tier Silicon Valley investors including WndrCo, Kindred Ventures, and Comcast Ventures, and was recognized as one of IVP Enterprise AI 55 in 2024.
You will own Creatify's X (Twitter) presence end-to-end as a creator-first social media manager. This is not a scheduling role—you will be the authentic voice and strategic driver behind the account. Your responsibilities include:
• Define and execute Creatify's X strategy: content pillars, posting cadence, engagement approach, and growth tactics; publish daily original posts, threads, replies, reposts, and quote posts
• Monitor trends, launches, and cultural moments in real time; engage authentically with creators, users, and industry voices; jump in fast when Creatify has a genuine point of view
• Produce original content yourself—short-form video, memes, product demos, and hot takes—including appearing on camera when the format requires it
• Partner with product, design, and marketing to turn launches, features, and milestones into shareable X moments
• Identify, build, and maintain relationships with creators, influencers, and advocates in the AI, video, and creator-economy space
• Adapt winning content and build Creatify's presence across LinkedIn, TikTok, Instagram Reels, YouTube Shorts, Reddit, and emerging channels
• Track performance metrics (growth, engagement, signups driven), report learnings, and use data to double down on what works and kill what doesn't
• Test new formats, hooks, and AI tools constantly to find what resonates, then scale it
Your audience is creators, marketers, founders, and everyday users who discover new AI tools on social. X is the home channel, and you'll extend successful strategies to other platforms. This is a high-ownership, high-visibility role requiring daily output, real-time responsiveness, and full ownership without needing to be managed.
QUALIFICATIONS:
• 1+ years of hands-on experience running social for a consumer (B2C) brand, creator, or your own audience, with meaningful X experience. B2B-only or enterprise marketing backgrounds are not a fit.
• Strong personal creator presence: you have a personal X presence you're proud of, with posts, threads, or videos that demonstrate you can write, hook, and grow an audience.
• AI-native: you use AI tools daily in your own creative workflow, you're an active user of products like Creatify, and you study how leading AI companies do launches and community on social.
• Active daily on X and other consumer channels because you love it; you understand X's culture, algorithm, and meme language natively, with sharp instincts for what takes off and why.
• Outgoing and energized by people: you love replying, debating, hosting, and building relationships in public; comfortable being a visible face of the brand.
• Write fast and well with a voice that sounds like a real human—sharp, funny when appropriate, never corporate.
• High daily output, real-time responsiveness, and full ownership without needing to be managed.
• Sharp editorial judgment about when to engage, when to stay quiet, and when to take a swing.
BONUS:
• Have grown an X account (yours or a brand's) from small to significant with demonstrated numbers.
• Had posts or videos go viral and can explain exactly why they worked.
• Create short-form video natively on TikTok, Reels, or Shorts, not just on X.
• Experience at a high-growth AI or consumer startup.
