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Jerry is an AI-powered platform simplifying car ownership—from shopping and insurance to repairs and maintenance. The company has reached 5M+ customers, raised $240M+, and has been profitable since 2024. They are now expanding into home, motorcycle, and RV management.
As Social Media Manager for Reddit, you will own Jerry's presence across the platform and build genuine authority within automotive, financial, and consumer communities. Car owners seek real, unfiltered advice on Reddit (r/personalfinance, r/mechanicadvice, r/whatcarshouldibuy, etc.) rather than corporate messaging—this is where you'll establish Jerry's voice.
Key responsibilities:
- Lead Jerry's official Reddit presence, including brand-owned subreddits and organic engagement in relevant communities
- Develop and execute Reddit strategy that respects community guidelines and sub-culture dynamics
- Create high-effort, informative content: text posts, deep-dive guides, and visual breakdowns on car ownership, insurance savings, and maintenance
- Manage reputation and crisis response: turn frustrated posts into trust-building moments through transparent, helpful replies
- Track analytics including karma growth, thread sentiment, share of voice, referral traffic, and Reddit's influence on search indexability and LLM citations
- Feed organic Reddit insights, emerging pain points, and trending topics back to Product and Content teams
You understand Reddit natively—karma dynamics, subreddit culture, automods, shadowbans, and unspoken platform rules. You dislike corporate-speak and write naturally for Redditors. You balance value-first strategy (long-term trust through educational posts) with awareness of how Reddit content feeds into Google SGE, LLMs, and organic SEO. You handle pushback and tough questions with grace, humor, and complete honesty.
Jerry is remote-first but offers offices in Palo Alto, New York City, Chicago, and Toronto for those who prefer in-person or hybrid work. The company is led by serial entrepreneurs and backed by Y Combinator, with a team from Nvidia, Meta, Amazon, BCG, McKinsey, Bain, and GEICO. They rank among Y Combinator's Top Companies and Forbes/Statista's Best Startup Employers.
REQUIREMENTS:
- 2+ years managing organic social or community strategy, with heavy emphasis on Reddit, ideally in consumer tech, fintech, or insurtech; or demonstrated track record growing other social accounts
- Deep understanding of Reddit dynamics, karma, subreddit culture, and platform mechanics
- Value-first mindset: prioritize long-term trust and educational content over quick conversions
- Technical and SEO awareness: understand how Reddit content feeds into Google SGE, LLMs, and organic search
- Ability to handle skepticism and tough questions in public threads with grace and honesty
- Visceral dislike of corporate-speak; natural writing voice for Redditors
NOTE: Jerry can only hire full-time salaried employees currently residing in AZ, CA, CO, FL, GA, IL, MA, NC, NJ, NV, NY, OR, TN, TX, UT, VA, or Ontario, Canada.
