SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Binance, the world's largest cryptocurrency exchange by trading volume, is seeking a Regional Branding Manager to lead brand partnership strategy and execution across the Greater China region. This role sits at the intersection of brand marketing, business development, and regional operations, managing high-impact partnerships in sports, music, entertainment, and sponsorships.
You will identify and evaluate strategic partners aligned with Binance's vision, negotiate partnership opportunities, and develop comprehensive activation plans. You'll collaborate across cross-functional teams—Brand Marketing, Communications, Insights, Design, Content, Data, Product, Social Media, and Legal—to align on annual strategies, set data-driven objectives, and measure campaign performance. Key responsibilities include managing complex regional budgets, driving ROI, guiding local brand teams to enhance marketing operational excellence, and leading complex projects that resolve key business challenges.
You will also serve as a thought leader, sharing market intelligence and product insights with regional and global stakeholders. The role demands a proactive, resourceful, action-oriented mindset and the ability to thrive in a fast-paced, autonomous environment with a flat organizational structure.
Binance offers competitive salary, company benefits, and flexible work-from-home arrangements (subject to business needs). The company is committed to diversity and operates as a user-centric global organization with opportunities for career growth and continuous learning.
REQUIREMENTS:
- 5+ years of experience in brand partnerships and marketing, preferably with sports, music, entertainment partnerships, or sponsorships
- Excellent project management, strategic planning, relationship-building, and storytelling skills
- Strong understanding of brand culture, vision, and the strategic value of partnerships
- Creative yet data-driven mindset
- Strong communication, coordination, and cross-functional collaboration skills
- Experience in the cryptocurrency industry or familiarity with Web3 and U.S. equities is a plus
- Strong aesthetic judgment and content sensibility with high ownership and ability to thrive in fast-paced environments
- Strong intellectual curiosity and continuous learning mindset
- Bilingual English/Mandarin required; additional languages are a strong advantage
