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Jerry is an AI-powered platform simplifying car ownership—from shopping and insurance to repairs and maintenance. The company has reached 5M+ customers, raised $240M+, and achieved profitability in 2024. They are now expanding into home, motorcycle, and RV management.
As Social Media Manager for Reddit, you will own Jerry's presence across the platform and build genuine authority within automotive, financial, and consumer communities. Car owners seek real, unfiltered advice on Reddit (r/personalfinance, r/mechanicadvice, r/whatcarshouldibuy, etc.) rather than corporate messaging—this is where you'll establish Jerry's voice.
Key responsibilities:
- Own Jerry's official Reddit presence, including brand-owned subreddits and organic engagement in relevant communities
- Develop and execute Reddit strategy that respects community guidelines and sub-culture dynamics
- Create high-effort, informative content: text posts, deep-dive guides, and visual breakdowns on car ownership, insurance, and maintenance tailored to specific subreddit audiences
- Manage reputation and crisis response: turn frustrated posts into trust-building moments through transparent, helpful replies
- Track analytics including karma growth, thread sentiment, share of voice, referral traffic, and Reddit's influence on search indexability and LLM citations
- Feed organic Reddit insights, emerging pain points, and trending topics back to Product and Content teams
You understand Reddit culture viscerally—karma dynamics, subreddit rules, automods, shadowbans, and the unspoken norms. You dislike corporate-speak and write naturally for Redditors. You have 2+ years of experience managing organic social or community strategy, ideally with Reddit focus in consumer tech, fintech, or insurtech. You are value-first (long-term trust over quick conversions), technically aware of how Reddit content feeds Google SGE and LLMs, and thick-skinned enough to handle public skepticism with grace and honesty.
Jerry is remote-first but offers offices in Palo Alto, New York City, Chicago, and Toronto for those preferring in-person or hybrid work. The company is backed by Y Combinator and led by serial entrepreneurs from Nvidia, Meta, Amazon, BCG, McKinsey, and GEICO. Culture is a core strength: competitive but kind, owner-minded, quality-focused, and learning-driven.
REQUIREMENTS:
- 2+ years managing organic social or community strategy, with heavy emphasis on Reddit or demonstrated track record growing other social accounts
- Deep understanding of Reddit dynamics: karma, subreddit culture, automods, shadowbans, platform norms
- Experience in consumer tech, fintech, or insurtech (or equivalent community-building background)
- Value-first mindset: prioritize long-term trust and educational content over conversion pushes
- Technical and SEO awareness: understand how Reddit content feeds Google SGE, LLMs, and organic search
- Ability to handle public pushback and skepticism with grace, humor, and transparency
- Must currently reside in AZ, CA, CO, FL, GA, IL, MA, NC, NJ, NV, NY, OR, TN, TX, UT, VA, or Ontario, Canada (full-time salaried requirement)
