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Tanium is seeking a Social Media Manager to lead and execute the company's social media presence across key platforms. This role is responsible for developing and managing content strategies that elevate Tanium's brand, engage target audiences, and support broader communications and marketing objectives.
Key responsibilities include:
- Develop and execute comprehensive social media strategy aligned with Tanium's brand voice across LinkedIn, X (Twitter), Instagram, and YouTube
- Plan, create, schedule, and publish engaging organic content including copy, graphics, and video in coordination with internal teams and external creative partners
- Monitor social media channels daily, responding to comments, messages, and mentions in a timely and on-brand manner to foster community engagement
- Analyze social media performance metrics and produce regular reporting on key KPIs, using insights to optimize content strategy and inform stakeholder decisions
- Collaborate cross-functionally with Communications, Demand Generation, Product Marketing, and Design teams to align social content with campaigns, product launches, and company announcements
- Stay current on social media trends, platform updates, and competitor activity, proactively identifying opportunities to enhance Tanium's digital presence
- Partner with internal subject matter experts and executives to develop thought leadership content that amplifies Tanium's voice in the cybersecurity industry
- Manage and maintain a social media content calendar, ensuring consistent publishing cadence and alignment with the broader communications editorial calendar
- Produce and manage LinkedIn Live programming and video content, including coordination with speakers, live moderation, and post-event repurposing across channels
- Provide real-time social media coverage at industry conferences and events, including live posting, on-site content capture, and post-event amplification
Required qualifications:
- Bachelor's degree in Communications, Marketing, Journalism, or related field, or equivalent experience
- 2-5 years of experience managing social media channels for a B2B technology or enterprise software company
- Demonstrated experience developing and executing organic social media strategies that drive measurable engagement and brand awareness
- Experience using social media management and analytics platforms such as Sprout Social, Hootsuite, Sprinklr, or similar tools
- Strong understanding of major social media platforms and their respective best practices for B2B audiences
- Excellent writing and editing skills with the ability to adapt tone and voice for different platforms and audiences
- Ability to interpret data and translate social media metrics into actionable insights and clear stakeholder reporting
- Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously
- 25% travel required
The position follows a hybrid schedule requiring a minimum of three days per week in one of the office locations.
