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Mend.io is an AI Native AppSec Platform that helps global enterprises secure software from open source, custom code, and AI-generated components. The company is redefining application security through intelligent automation, deep risk visibility, and developer-first experiences.
This role is responsible for end-to-end management and execution of Mend.io's social media presence, with primary focus on LinkedIn and YouTube, but including other platforms as needed.
Key Responsibilities:
- Post, monitor, and respond across all designated social media channels
- Develop, manage, and execute a comprehensive social media content calendar
- Use tools like Sprout Social and Canva for scheduling, monitoring, and reporting
- Analyze and report on social media analytics (KPIs, metrics) to measure performance and inform strategy
- Partner closely with Design, Content, Event, and Product Marketing teams to source, create, and adapt content
- Manage and run the employee advocacy program to boost employee engagement and reach on social media
Requirements:
- Strong understanding of B2B social media best practices, particularly on LinkedIn, YouTube, X/Twitter, Instagram, and Threads
- Proven ability to execute social media strategy and manage content calendars
- Experience with social media management tools (e.g., Sprout Social)
- Excellent written and verbal communication skills
- Analytical skills to interpret performance data and generate insights
- Prior experience in social media management within a B2B or technology/SaaS environment
- Highly collaborative and strong team player
- Detail-oriented and organized
- Proactive and self-motivated
- Creative thinking for content adaptation
- Experience managing an employee advocacy program is a plus
