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Salary: USD 80,168 - 86,000 / annual
Filson, a heritage outdoor apparel and goods company founded in 1897, is seeking an experienced Social Media Manager to lead strategy and execution across all owned and emerging social channels. This role combines strategic planning, creative partnership, and community building to strengthen brand affinity, expand reach, and deliver measurable engagement.
You will oversee day-to-day management of Meta (Instagram, Facebook), TikTok, Pinterest, and emerging platforms. Key responsibilities include developing and executing a comprehensive social media strategy with defined KPIs; collaborating with content and creative teams to produce on-brand content; publishing and managing all social channels; providing weekly reporting on key metrics and insights to inform future content; monitoring platform trends and updates to keep Filson at the forefront of social innovation.
You will develop and execute Filson's influencer program to drive external reach and awareness, including identifying, vetting, negotiating, and managing influencer relationships and contracts. You'll track and report on influencer program ROI and engagement metrics. The role includes attending photo shoots and content capture opportunities to produce social-first content (video, reels, behind-the-scenes) and self-directed content capture for social channels.
Community management is central to the role: you will lead engagement efforts across all platforms, including moderation, customer interaction, and brand mention responses. You'll cultivate a passionate community that champions the Filson brand and lifestyle, monitor social sentiment, and surface feedback and insights to internal stakeholders.
This position requires close collaboration across brand marketing, creative, PR, e-commerce, and product teams. Filson operates with a startup mentality despite its 125+ year heritage, emphasizing open collaboration, versatility, and a "jackknife mentality" of accomplishing more than what's asked.
REQUIREMENTS:
- 6-8 years of experience managing social media for a lifestyle or fashion brand
- Proven success building and executing social strategy across multiple channels
- Strong experience developing influencer partnerships and managing creator relationships
- Proficient in social analytics and reporting tools
- Deep understanding of social-first content production and performance storytelling
- Excellent communication skills and collaborative, cross-functional working style
- Passion for outdoors, craftsmanship, storytelling, and heritage brands
- Experience capturing social-first content "in the field"
- Photography or video editing skills (preferred)
