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Kraken Pro, the serious trading platform within Payward's financial infrastructure ecosystem, is seeking a Social Media Lead to elevate its social presence across X, Telegram, and other platforms. The role sits at the intersection of community engagement, content creation, and product marketing for one of crypto's longest-standing platforms, trusted by millions of traders globally.
You will own Kraken Pro's social strategy and execution. Key responsibilities include:
- Creating platform-native, high-impact content for X, Telegram, and emerging channels that resonates with serious traders and cuts through noise in crypto/FinTwit communities.
- Monitoring trends and reactive moments in real-time, rapidly crafting timely, on-brand responses that capitalize on cultural moments.
- Building and maintaining an always-on content calendar: ideating, routing for approvals, scheduling, publishing, and analyzing performance.
- Actively engaging with the Kraken Pro community through replies, quotes, polls, memes, and meaningful conversation.
- Translating product launches, ecosystem updates, and company news into compelling narratives.
- Measuring performance through growth metrics and iterating based on data and experiments.
- Partnering with Legal and Communications to ensure all messaging is compliant, accurate, and regionally appropriate.
This is a fast-paced role requiring someone who thrives under pressure, moves quickly, and thinks strategically about long-term brand building. You'll need to balance speed with responsibility, knowing when to post and when to hold back.
REQUIREMENTS:
- 3+ years of experience in social media, content creation, or marketing, ideally in fintech, crypto, or trading.
- Demonstrated track record of creating viral or high-performing content (portfolio of posts you've written that broke out on brand or personal accounts).
- Ability to work at speed under pressure; comfort with fast-paced, always-on social channels.
- High proficiency with AI tools to multiply impact and manage volume.
- Range as a content maker: copy, memes, short-form video, charts, threads. Ability to produce content without requiring a design queue.
- Strong writing, editing, and communication skills.
- Creative and detail-oriented; comfortable using design tools (Figma, CapCut) or briefing design teams.
- Excellent judgment about brand voice and timing.
- Passion for or knowledge of crypto and open finance.
