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Campfire is a Series B next-gen core accounting platform built for modern mid-market finance teams, replacing outdated ERP systems with an AI-native solution that helps finance teams operate more efficiently.
You will design and run Campfire's integrated campaigns and account-based marketing (ABM) programs—coordinated plays across paid, email, web, content, events, and sales outreach that move target accounts from unaware to pipeline. You own the campaign calendar, the target account program in partnership with Sales, and the reporting that demonstrates which plays drive results.
Key responsibilities:
- Build and run the integrated campaign calendar with quarterly themes, launches, and always-on programs, each with a clear audience, offer, channel plan, and pipeline target.
- Own the ABM program end-to-end: target account selection and tiering with Sales, 1:1, 1:few, and 1:many plays, account-level personalization, and orchestration between marketing touches and SDR/AE outreach.
- Execute in the marketing automation platform with Marketing Ops: nurtures, workflows, segmentation, landing pages, and forms.
- Partner with Paid Media on account-targeted advertising and retargeting, with Field and Partner Marketing on event and co-marketing tie-ins, and with Product Marketing on messaging and offers.
- Operate the intent and ABM platform, turn account signals into SDR and AE actions, and run a weekly account review with Sales.
- Own campaign reporting: engagement, account progression, pipeline sourced and influenced, and learnings that shape next quarter.
- Build repeatable campaign templates and playbooks to scale the program as the team grows.
Requirements:
- 5+ years in B2B demand generation or ABM with direct ownership of multi-channel campaigns tied to pipeline goals.
- Hands-on experience in a marketing automation platform (HubSpot, Marketo, or similar) and a CRM (Salesforce or similar), including segmentation and workflow design.
- Experience running ABM alongside Sales; ability to earn SDR and AE adoption and maintain joint cadence.
- Familiarity with ABM and intent platforms (6sense, Demandbase, RollWorks, or similar) and web personalization tools.
- Strong project management skills; ability to keep many moving parts on schedule and communicate status proactively.
- Comfort reading campaign and pipeline data and changing plans based on insights.
- Experience selling to mid-market and enterprise buying committees.
- Copywriting ability for email and landing pages.
- Experience running campaigns across regions with EMEA counterparts.
